Revel Systems

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Revel Systems
Headquarters San Francisco, United States
Key people
Christopher Ciabarra, Lisa Falzone
Products Quick Service POS, Restaurant POS, Retail POS, Grocery POS, Food Truck POS, Yogurt Shop POS, Coffee Shop POS, Pizza Restaurant POS, Events POS, Mobile POS, Movie POS, Customizable POS.
115 million
Total assets 115 million
Number of employees

Revel Systems is an iPad based "point of sale" system, which was co-founded by Lisa Falzone (CEO) and Christopher Ciabarra (CTO).[1]

The first Revel POS system was used at Lappert's Fish and Chips Store in Sausalito, California on September 23, 2010.[2] On May 24, 2011, the Wall Street Journal listed them in the "Top Stories In Today’s VentureWire" section for receiving $3.7 million from DCM.[3] Revel Systems integrates with third party vendors, and offers an open API, allowing others to customize the POS system. Revel Systems released its latest software for the iPad POS, Atlas V2, on February 14, 2012.[4]

Revel Systems has been expanding rapidly. Since achieving financial independence in mid-2012, Revel Systems has doubled in size. Most employees are stationed at the Revel headquarters, located in North Beach, San Francisco. An additional office is located in St. Petersburg, Florida. Revel promotes a reseller program, helping its international expansion. European sales are handled by Revel EU out of both LIthananna and Northern Ireland offices. Security is a cornerstone of Revel's point of sale software as a properly licensed system.[5] In keeping with upcoming deadlines for PCI compliance, Revel was the first iPad POS to implement EMV—or "Chip and Pin"—Processing in the United States, in January 2013.[6] Some of Revel’s clients include the following (or franchisees of the following): Little Caesars Pizza, Rocky Mountain Chocolate Factory, Popeye’s Louisiana Kitchen, Illy Coffee, Forever Yogurt, and Twistee Treat, among others. Revel has partnered with retail giants Belkin and Goodwill.[7]

POS products[edit]

Revel Systems' Point of sale system operates on the Apple iPad. The backend can be managed via mobile or via Web browser. Associated hardware includes: receipt printer, cash drawer, and card swipe.

  • Kitchen Display System (KDS) is an optional portion of the POS System that is specific to restaurants. It electronically sends food orders to the kitchen via iPad and notifies the servers when the orders are ready.
  • Quick Service POS: Revel's QSR system uses a single ordering screen to process orders quickly.
  • Restaurant POS: Revel's POS for table service has features such as table-side ordering, wireless communication to kitchen displays and printers, and table layout screens. An integrated CRM—or Customer Relationship Management--system enables restaurants to keep track of customers' preferences or aversions.
  • Grocery POS: Revel's POS for grocery stores contains inventory management and sales reporting to keep track of grocery items from dairy aisle to meat counter.
  • Retail POS: Designed for brick and mortar or mobile retail businesses, the Retail POS has integrated matrix inventory, CRM system, and loyalty programs.
  • Food Truck POS: Enables Food Truck owners to run payments and manage their business from a 3G or 4G enabled iPad POS. Food truck owners can connect to the Internet via the Revel Router, which utilizes the 3G or 4G connection on the iPad instead of a hardwired router or MiFi hotspot.[8]
  • Stadium POS: Designed to handle high volumes of transactions in a short amount of time. Revel was recently installed in the Alabama State University stadium.[9]
  • Events POS: Because Revel is a mobile POS solution, it can be used as the point of sale for events. In August 2013 it was adopted by Juicys, a purveyor of county fair food for events.[10]
  • Drive-through POS: Revel offers a video drive-through POS system that enables customers to order food at a drive-through via a video feed on an iPad.[11]

The Revel App is available for download in the iTunes App store. Users are encouraged to try the app for free before they buy.[12]


  • Inventory Management: This feature allows business owners to keep track of and manage their inventory, directly from the backend management console or mobile device
  • Always On Mode: Allows businesses to continue operating the POS system, including accepting payments, in the event of an Internet outage. Data will re-sync with the cloud once connectivity returns.
  • WiFi Management: This feature helps a business establish a strong WiFi network through the use of the ISP provided modem, and additional routers and access points.
  • Delivery Management Console: With the delivery management console, business owners track orders, employees, and deliveries.
  • Customer Relationship Management: or CRM, allows businesses to keep track of their customers and customer preferences.
  • Matrix Inventory: This feature allows retail businesses to better track inventory consisting of multiple styles and sizes while also reducing complications within the POS ordering screen.
  • QuickBooks Integration: Users can export reports into the file type of their choice (including CSV, XLS, and JSON) and import into QuickBooks for accounting purposes.[13]
  • Purchase Order Generation: This feature allows business owners to maintain a database of vendors as well as create, track, and verify purchase orders.
  • Payroll Management: Provides users with the ability to track and audit labor hours so that employees can be paid correctly and timely.
  • Online Ordering: Users can integrate their website's online ordering with the Revel POS, allowing their customers to place orders online and set pickup times.
  • Bitcoin integration: Revel has partnered with digital wallet provider Coinbase to allow merchants to accept Bitcoin on the Revel POS. The consumer can use the digital wallet of his choosing.[14]


Revel Systems offers a range of preconfigured hardware to complement its point of sale system.

  • iPad: The Apple iPad acts as a business's main POS terminal, or register. Transactions, orders, and various other functions take place on the iPad POS.
  • iPad Mini: The iPad Mini is used as a POS terminal for customer-facing kiosks and table-side ordering.
  • iPod Touch: The Apple iPod Touch serves as a line-buster, or as a customer-facing display.
  • Epson Printers: Revel works with the Epson printer models TM-T70; TM-U220; and TM-T88. These printers are used for receipt or kitchen printing, depending on the model.
  • Wireless Routers & Access Points: Revel works with the following routers: AirPort Express and Airport Extreme. Revel uses Ubiquiti Networks' UniFi WiFi Management for wireless access points.
  • Cash Drawer: Revel works with APG Vasario Cash Drawer (1616 Model)
  • Card Swipes: Revel works with the following card swipes: ID Tech SecureMag, Infinea Tab, Ingenico iPP350, and the Merchant Warehouse Genius.
  • Barcode Scanner: Revel works with the following barcode scanners: Code Reader 900FD; Motorola Bluetooth CS 3000; and Honeywell Xenon 1900.

POS Marketplace[edit]

Revel allows for a customizable point of sale solution and integrates with a variety of third party providers, the types of which are listed below.

  • Payment Providers: Includes FirstData, Mercury Payments, TSYS, LevelUp, Adyen[15] and PayPal,[16] among others.
  • Reporting Providers: Includes Avero, CTUIT, and RTI Connect, among others.
  • Gift Card Providers: Includes Givex, Mercury, PlasticPrinters, Synergy, and Valutec, among others.
  • Loyalty and Reward Program Providers: Includes Groupon, LoyalTree, and Synergy, among others.
  • Social Media Providers: Facebook and Twitter integration
  • Online Ordering Providers: Includes Zuppler, and Shopify, among others.
  • Managed Hosting Providers: Includes Singlehop and Softlayer.


Lisa Falzone (CEO) and Christopher Ciabarra (CTO) are co-founders of Revel Systems.[17] Revel recently added an executive team that includes Alex Bogachek (VP of Engineering) and Marius Domokos (General Counsel).


  • Revel Systems was chosen as the Best Retail app in the Business 2013 Tabby Awards.[18]
  • Revel Systems was included first on the list of Business News Daily's "Best iPad POS Systems"[19]
  • Revel CEO Lisa Falzone was recognized by Forbes as one of the top 30 under 30 CEOs in technology.[20]
  • Lisa was recognized again by Forbes in January 2014 for the same distinction mentioned above.[21]
  • Lisa was also recognized in Tech Cocktail as one of "15 Female Entrepreneurs You Should Know About (But Probably Don't)."[22]
  • Lisa was featured in the San Francisco Business Times' 40 under 40 list.[23]

See also[edit]


  1. ^ "Revel Systems Hires Randy Chin as CIO". 
  2. ^ "Revel Systems Launches in Lappert's Fish and Chips Store in Sausalito California". PRBuzz Press Release Distribution. 
  3. ^ Lizette Chapman (May 24, 2011). "The Daily Start-Up: $80M For Daily Deals Down Under". Wall Street Journal. 
  4. ^ Molly McHugh (June 4, 2012). "Payment disruption hits the enterprise as Revel launches its latest iteration, Atlas". Digital Trends. 
  5. ^ "iPad POS Systems Touch On a Few Legal Concerns". FindLaw. September 26, 2013. 
  6. ^ "Revel Rolls Out First EMV Processing for iPad POS". QSR Magazine. January 14, 2013. 
  7. ^ "Revel's retail system rolls out". The Next Web. 
  8. ^ Molly McHugh (July 7, 2012). "Revel takes enterprise payment solutions to the streets with its food truck service Revel Router". Digital Trends. 
  9. ^ Darrell Etherington (September 16, 2013). "Revel Goes Big With Full Stadium Deployment Of iPad Point-Of-Sale System At ASU". TechCrunch. 
  10. ^ "Juicy POS For the Worlds Largest Mobile Outdoor Grill". The Point of Sale News. August 22, 2013. 
  11. ^ Darrell Etherington (May 27, 2014). "Revel Adds A Drive-Through Option To Its iPad-Based Retail And Restaurant Sales Systems". TechCrunch. 
  12. ^ Kathryn Cunningham (August 23, 2013). "Test Drive Your POS in the iTunes App Store". The Point of Sale News. 
  13. ^ Heather Clancy (November 21, 2012). "iPad-based POS systems add customization features". ZDNet. 
  14. ^ Darrell Etherington (February 11, 2014). "Revel Systems Adds Native Bitcoin Transactions To Its POS Offering". TechCrunch. 
  15. ^ "Revel Systems integrates with Adyen for mPOS payment service". The PayPers. October 22, 2013. 
  16. ^ Sarah Perez (October 14, 2013). "PayPal Expands "Real World" Presence Via Integration With iPad Point-of-Sale Maker Revel Systems". TechCrunch. 
  17. ^ "Revel Systems Hires Randy Chin as CIO". 
  18. ^ "The Tabby Awards /Business 2013 winners: The best 18 tablet apps for work". TabTimes. November 13, 2013. 
  19. ^ "The Best iPad POS Systems". Business News Daily. August 11, 2014. 
  20. ^ "30 Under 30: Technology". Forbes. December 20, 2012. 
  21. ^ "30 Under 30". Forbes. January 6, 2014. 
  22. ^ "15 Female Entrepreneurs You Should Know About (But Probably Don’t)". Tech Cocktail. November 26, 2013. 
  23. ^ "Lisa Falzone: CEO and co-founder, Revel Systems Inc.". San Francisco Business Times. March 1, 2013. 

External links[edit]

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