Rewards Network

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Industry Marketing
Founded 1984
Founder Mel Chasen
Headquarters Chicago, Illinois, United States
Area served
North America
Key people

Peter Bynoe
(Chief Executive Officer)

Shane Kern
(Chief Financial Officer)

Kara Walsh
(Chief Marketing Officer)

John Leen
(Chief Sales Officer)

Patricia Anderson
(Chief Technology Officer)

Dan Hess
(Chief Corporate Development Officer)

Number of employees
375 (2011)[2]

Rewards Network is a restaurant marketing company that provides restaurants with access to diners who belong to various dining rewards programs. Over 10,000 restaurants are members of Rewards Network.

Rewards Network Tools for Restaurants[edit]

Marketing Services[edit]

Rewards Network markets program restaurants to diners in their various rewards programs across the United States.

Emails include embedded search engines and links that lead them to the restaurant.

Social Media connects diner ratings and reviews to Facebook.

Web Marketing provides a virtual meeting place that connects diners to restaurants through dining program websites.

Diner Reviews sends diners a survey.

Advertising opportunities provide additional exposure through spotlights, banners and landing pages.

Mobile App allows diners to search for restaurants in or near any city. [3]

Comment Management System[edit]

The Rewards Network Comment Management System (CMS) allows restaurants to connect with their diners outside of the restaurant.[4]

Data and Insights[edit]

Because Rewards Network is able to connect actual dines to customers, they have the ability to break down average check size, party size, ratings by key metrics and geographic reach.[5]


Rewards Network has partnered with UReserv to bring a pilot program of a proven reservations platform to restaurants.

The Dining Programs[edit]

Airline Programs[edit]

Mileage Plan Dining (Alaska Airlines)

AAdvantage DiningSM (American Airlines)

SkyMiles Dining (Delta Air Lines)

Rapid Rewards Dining (Southwest Airlines)

Free Spirit Dining (Spirit Airlines)

MileagePlus DiningSM (United Airlines)

Dividend Miles Dining (US Airways)

Hotel Programs[edit]

HHonors Dining (Hilton Hotels & Resorts)

Priority Club Rewards Dining (InterContinental Hotels Group)

Charitable Programs[edit]

GoodDining (GoodSearch)

eScrip Dining (eScrip)

Rewards Programs[edit]

Rewardzone Dining (Best Buy)

IDine (American Express)

Upromise Dining (Upromise)

Fuel Rewards Dining (Fuel Rewards Network)

Club O Dining (


Mel Chasen founded Rewards Network in September 1984 as Transmedia Network Inc in New York City. The company started with 41 restaurants and 225 members. Mike Nichter who created the MCI Green Card which was the restaurant initial platform invested money restaurant credits, barter experience and sales management shortly after Mel and David Roth raised the initial money. By 2000, Transmedia was the world's largest dining rewards program, with over 2 million members and 8,000 restaurants. In 2002, Transmedia changed its name to iDine Rewards Network. In 2003, the name was shortened to Rewards Network.[6] The company was taken private in December, 2010.


External links[edit]