Rex Repass

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Rex L. Repass is a regional and national public opinion and marketing researcher. He is President and CEO of REPASS | Research ● Strategic Consulting,[1] located in Cincinnati, Ohio and Charleston, West Virginia.


In 1980, Repass developed The West Virginia Poll for the Charleston Daily Mail, WSAZ Television and The Associated Press.[2] The West Virginia Poll was the first media sponsored scientific measurement of public opinion in West Virginia. In 2009, his firm developed the MindField Poll, a national omnibus survey of consumers in the U.S.[3]

The Repass firm specializes in corporate reputation research[4] (see also - corporate reputation management)and brand equity research and analysis.[5] Mr. Repass' firm provides survey research and consulting services to Fortune 500 corporations,[6] state and national trade associations, and governmental agencies.

Repass has also directed public opinion and marketing research for media clients including The Arizona Republic, The Sunday Examiner-Chronicle in San Francisco, The Poynter Institute for Media Studies and more than 40 newspapers and media companies in the United States and Canada.


In 1977, Repass received a master of science degree in communications from the University of Tennessee in Knoxville, Tennessee with a special emphasis in public opinion and advertising research. He is also a 1976 graduate of Marshall University in Huntington, West Virginia. Repass was a member of the Young Thundering Herd [7] football team in the early 1970a following the tragic plane crash that claimed the lives of 75 players, coaches, athletic administrators, and team boosters.[8] In 1994, he received Marshall's W. Page Pitt School of Journalism distinguished alumni award. Repass is a member of the American Association for Public Opinion Research, the American Marketing Association, The American Association of Trial Consultants and the Council of American Survey Research Organizations.[9]

See also[edit]



  1. ^ Senior Staff Bios – Rex Repass, accessed on November 2010
  2. ^ Wellness Council of West Virginia, accessed November 3, 2010
  3. ^ MindField Release, accessed November 4, 2010
  4. ^ Business Courier Article, accessed on December 8, 2010
  5. ^ Brand Assessment Case, accessed on December 8, 2010
  6. ^ Senior Consultant Bio and experience, accessed on November 3, 2010
  7. ^ YTH hopes fans stick by team, Herald Dispatch, accessed on February 7, 2011
  8. ^ Marshall's Young Thundering Herd, accessed November 4, 2010
  9. ^ CASRO Profile, CASRO, accessed on November 3, 2010