Richard D. Lewis
|Richard D. Lewis|
Richard D. Lewis
July 13, 1930 |
Billinge, Lancashire, United Kingdom
|Residence||Warnford, United Kingdom|
|Occupation||Chairman, Richard Lewis Communications Ltd|
Richard Donald Lewis (born 1930) is a British linguist, cross-cultural communication consultant, and author. He speaks 10 languages (French, Spanish, Italian, Portuguese, German, Swedish, Danish, Norwegian, Finnish and Japanese).
After completing his schooling in Lancashire, Lewis went on to study Modern Languages at Nottingham University and also gained a diploma in Cultures and Civilisations from the Sorbonne in Paris. After attending the 1952 Olympic Games in Helsinki, Lewis spent the next two years living and working in Finland, where he learnt to speak Finnish and also came to know and love the Finnish people and culture.
Since 1971, Lewis has been providing residential English language courses for foreign executives in the beautiful setting of Riversdown House, a 14th-century Mediaeval Great Hall on a 40-acre estate near Winchester, Hampshire, where he also lives with his family. Riversdown House clients include SAP, Michelin, Iberia, Siemens, E.ON, Rolls Royce and ABB.
In addition to his career running language schools, Lewis is also well known for his work on cross-cultural understanding. He wrote the book “When Cultures Collide”, now in its third edition, and gives cross-cultural seminars and keynote speeches to international corporations, as well as governments. Clients include UBS, Coca Cola, Deloitte, Gazprom, Nokia, Unilever and the World Bank.
He is currently Chairman of Richard Lewis Communications Ltd.
The Lewis Model
The Lewis Model of Cross-Cultural Communication was developed by Richard D. Lewis and sets out to improve on other models in providing better treatment of Asian cultures, and being suited for practical usage in professional contexts. Richard Lewis' model has received wide acceptance through his best-selling books, coaching at top levels of national government, consultancy to Fortune 500 companies, and through scientific validation.
The core of the model classifies cultural norms into Linear-Active, Multi-Active and Re-Active, or some combination. Broadly speaking, Northern Europe, North America and related countries are predominantly Linear-Active, following tasks sequentially using Platonic, Cartesian logic. Southern European, Latin, African and Middle-Eastern countries are typified as Multi-Active, centred on relationships and often pursuing multiple goals simultaneously. East Asia is typically Re-Active, following harmonising, solidarity-based strategies.
Whilst Lewis' writings recognise these can only be stereotypes, his model provides a practical framework for understanding and communicating with people of other cultures. The model can readily be expanded with other features, such as Hoefstede's cultural dimensions, seen in relation to Lewis' triangular representation.
Lewis was knighted by President Ahtisaari of Finland in March 1997 in recognition of his services in the cross-cultural field relating to the training of Finnish Ministries for EU entry (1995) and the EU Presidency (1999).
He was subsequently promoted to the rank of Knight Commander by President Halonen in 2009.
- “When Teams Collide: Managing the International Team Successfully” (2012), ISBN 978-1-904838-35-7, published by Nicholas Brealey International
- “When Cultures Collide: Leading across Cultures” (2006, 1999, 1996), ISBN 978-1-904838-02-9, published by Nicholas Brealey International
- “Cross Cultural Communication: A Visual Approach” (2008, 1999), ISBN 978-0-9534398-3-6, published by Transcreen Publications
- “The Cultural Imperative: Global Trends in the 21st Century” (2007, 2003), ISBN 978-1-931930-35-2, published by Intercultural Press
- “Humour across Frontiers” (2005), ISBN 978-0-9534398-2-9, published by Transcreen Publications
- “Finland, Cultural Lone Wolf” (2005), ISBN 978-1-931930-49-9, published by Intercultural Press
- “The Billingers” (2009, 1985, 1976), ISBN 978-0-9534398-4-3, published by Transcreen Publications
- “The Road from Wigan Pier: Memoirs of a Linguist” (1998, autobiography), ISBN 978-0-9534398-0-5, published by Transcreen Publications
- "Richard Lewis Communications - Specialising in languages, communication skills & cross-culture".
- “The Road from Wigan Pier: Memoirs of a Linguist” (1998, autobiography), ISBN 978-0-9534398-0-5