Rich Martell

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Rich Martell
RM profile.jpeg
Born Richard Lewis Martell
(1989-02-10) 10 February 1989 (age 25)
Bedford, Bedfordshire, England
Residence London, England
Occupation Entrepreneur

Richard Lewis Martell, also known as "Rich Martell" or "Dicky M" (born 10 February 1989) is an Internet entrepreneur best known for founding Floxx Media Group, Delishery, being the creator of FitFinder and business expert on the television series Million Dollar Intern.

Early life[edit]

According to sources, Martell started his first internet business, when he was only 15 years old[1] to provide income throughout his education at Bedford School and later University College London. Whilst at University Martell worked in the Technology divisions of a number of investment firms including Goldman Sachs.[2]


Martell launched FitFinder on Friday, 23 April 2010 at 9am; within 6 hours of the site being up it had to be pulled down due to such high demand and abuse.[citation needed] He said the site was intended "just for a few of us to communicate on throughout the day, however word got out at UCL, and after 2 days of it being online, the UCL one alone had over 25,000 unique users.".[3] He was quoted later describing his surprise at the popularity of it as it was 'only a joke'.[4]

In May 2010, Martell was given the maximum fine by his university for 'bringing the university into disrepute'.[5][6] Martell refused to remove the site; however, on 28 May 2010, the website was removed and replaced with a holding page and message signed off by Dicky M citing 'increased pressure' from universities to remove the site.[7] He vowed to bring back a new improved FitFinder for the next academic year.

Floxx Media Group[edit]

On 3 January 2011, Martell launched his new business, Floxx. The initial concept of Floxx was based around a mobile app which was similar to FitFinder but with a few subtle differences. It was reported that Martell had initially raised funding from Dragons Den investor, Doug Richard and US super angel Kevin Wall.[8]

In July 2011, Martell announced that Floxx was going to focus on developing ideas that were specifically for use on mobile platforms, especially location based social networks. A few months later, the app MapChat was launched reaching a top 10 ranking in the app store. In October, Martell launched Spottd – a location based social network allowing users to share and discover posts around them.[9]

In early 2012, Martell announced that Floxx would be expanding and launching a digital media agency business as part of the company, thereby drawing from his team's experience with mobile apps, product design and highly scalable websites.


Martell launched Delishery in March 2013 after being frustrated that his favourite restaurants would not take orders online and deliver. Delishery was announced as one of the companies to raise investment from Telefonica and become part of the Wayra accelerator in London.[10]

In an interview with Real Business,[11] Martell said that he believes that restaurants have been slow to adopt technology, and cites the example of them being under capacity outside of peak times: “If you’ve ever been to Pizza Express on a Tuesday or a Sunday night you will realise that they are not even close to capacity.”

One of the key features of the Delishery experience is to give customers the ability to track their order in real time. Martell says “We are going to be allowing customers to stay up to date and know exactly when their food is cooked.”

Million Dollar Intern[edit]

In 2013, Martell was filmed as part of the BBC Worldwide television series,[12] Million Dollar Intern. Tapping into the creativity and dynamism of a new generation of young entrepreneurs, Million Dollar Intern sees business whiz kids from around the world go to work for a week at the bottom rung of a range of struggling businesses in an effort to re-energise them. Disguised as ordinary interns, they monitor the companies from the inside – in between making cups of coffee and doing menial tasks. With the innocence of youth as cover, the interns gain the confidence of the staff and start unravelling where problems lie. After they finally reveal their true identity and credentials, they shake up the businesses with a raft of inspiring ideas.

Wolds Way Lavendar

Owners Steve and Anne have poured all their love and life savings into this beautiful place, which has a farm shop, lavender distillery and tearoom – but it’s failing miserably, and they’re worried that their pension and financial future are at risk.Whilst working undercover – cleaning and learning to drive the miniature train – Rich comes to the conclusion that the business doesn't just need a boost, it needs a complete change in direction. He's determined that Wolds Way should move away from trying to compete in tourism to attempt to become Yorkshire's number one producer of lavender cosmetics.

Hawley Garden Center

Rich gets his hands dirty at a sprawling garden centre in Kent facing stiff competition from all sides.The store sells everything from fluffy toys to posh gifts – along with the occasional plant – and is more like a department store than somewhere to buy your petunias and plant food. In an effort to hedge her bets against the vagaries of British weather, owner Janice East has tried to revitalise turnover by stocking almost anything she can think of. The problem is that it’s not working and it’s threatening the future of the business which she’s built up over the past 30 years.While working undercover as a student intern, Rich discovers the centre is selling a massive 37,000 different products – from full-size model cows to body art – but without any customers to buy them. He’s quick to realise that if the business is to survive, Janice needs to refocus and exploit what she and her loyal staff do best – plants.In the course of his week on the shop floor, Rich also attempts to transform Janice from a technological dinosaur into a social media whizz kid – and turn her store into a destination centre. But as he quickly discovers, identifying a problem and being able to get everyone on board to fix it are two very different things.

Personal life[edit]

In 2011, he was named as one of Business Zone's 'One to Watch'.[13] Late in 2011 Martell was also shortlisted for the Real Business Young Entrepreneur of the Year.[14]

External links[edit]


  1. ^ BBC. (17 August 2013) BBC Million Dollar Intern Q&A
  2. ^ The Times. (31 May 2010) Revolutionising Library Studies – The Launch of FitFinder
  3. ^ Benhamou, Jessica, Cherwell magazine, (30 April 2010) Witness the Fitness
  4. ^ Spotted someone you fancy in the library? Confess your crush on Fitfinder | Education | Guardian. Retrieved on 25 April 2011.
  5. ^ Bowers, Mary – The Times FitFinder website helps undergraduates find love in the stacks
  6. ^ Labi, Aisha. (1 June 2010) British Student Is Fined Over Controversial Dating Web Site – Wired Campus – The Chronicle of Higher Education. Retrieved on 25 April 2011.
  7. ^ Floxx | The Beautiful Social Network. Retrieved on 25 April 2011.
  8. ^ Barnett, Emma. (8 January 2011) Floxx: the ‘FitFinder’ flirting website for students relaunches with the help of a BBC Dragon. The Telegraph Retrieved on 25 April 2011.
  9. ^ Butcher, Mike. Floxx Pivots Towards Locations Based Offers TechCrunch
  10. ^ Business Zone. (28 March 2013) Startup accelerator Wayra selects its class of 2013
  11. ^ Real Business. (23 April 2013) Munch: Will it mobilise the restaurant industry?
  12. ^ BBC. (17 August 2013) BBC Million Dollar Intern – Rich Martell Profile
  13. ^ Business Zone. (12 January 2010) The Ones to Watch: Rich Martell, founder, Retrieved on 25 January 2011.
  14. ^ Real Business. (7 October 2011) Growing Business Awards 2011: Young Entrepreneur of the Year shortlist