Ride (1998 film)

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Ride
Ride DVD.jpg
Theatrical release poster
Directed by Millicent Shelton
Produced by Bob Weinstein
Cary Granat
Ernest Johnson
Harvey Weinstein
Reginald Hudlin
S. Bryan Hickox
Warrington Hudlin
Written by Millicent Shelton
Starring Malik Yoba
Melissa De Sousa
John Witherspoon
Fredro Starr
Cedric the Entertainer
Kellie Shanygne Williams
Sticky Fingaz
Idalis DeLeón
Julia Garrison
Guy Torry
Rueben Asher
The Lady of Rage
Narrated by Melissa De Sousa
Music by Dunn E. Pearson
Cinematography Alan Degen
Frank Byers
Edited by Earl Watson
Distributed by Dimension Films
Release date(s) March 27, 1998 (U.S.)
Running time 90 minutes
Country United States
Language English
Box office $5,485,295[1]

Ride (1998) is an American comedy film, written and directed by Millicent Shelton. The film stars Fredro Starr, Malik Yoba, and Melissa De Sousa. The film is sometimes confused with The Ride, another film released in 1998.

Plot[edit]

NYC film school graduate Leta Evans (De Sousa) has just become the assistant to hot music video director Bleau Kelly (Downtown Julie Brown). She almost loses the job before her first day's barely even started when Bleau decides budget cuts must be made for her next project. When Leta offers to do the assignment for a smaller fee, Bleau decides to have her escort a group of rappers, singers, and showbiz wanna-be's to Miami for a video shoot. The gang, which is kept in line by Poppa (Yoba), gets acquainted on a decaying bus as they travel down the East Coast, encountering barroom fights and other problems en route to the video gig.

Tagline: This party makes no stops.

Cast[edit]

Music[edit]

Main article: Ride (soundtrack)

A soundtrack containing hip hop music was released on January 27, 1998 by Tommy Boy Records. It contained five charting singles, "The Worst", "Mourn You Til I Join You", "Callin'", "Jam on It" and "The Weekend".

Casting[edit]

Reception[edit]

Lael Loewenstein of Variety magazine describes the film as having "a few genuinely funny bits of dialogue and some earnest performances" that offset the predictable storyline. The review predicts the film will be popular with the target young urban audience, but with only slight chances of a crossover or international audience. Loewenstein notes that the script treads familiar road-movie territory, but the film itself is "technically well above average" noting the effective costume, production design, and lensing. The acting is also judged to be "adequate all around" with a notable cameo from Snoop Dogg.[2]

Entertainment Weekly gives the film a grade of D+, calling it a mess, and saying any serious issues raised in the film are immediately undercut by toilet humor, and whenever the road trip story gains momentum it is interrupted by cameo appearances.[3] The New York Times calls Ride "a weak, unenergetic vehicle for character, comedy, romance, adventure or music."[4]

References[edit]

  1. ^ "Ride". Box Office Mojo. 
  2. ^ Lael Loewenstein (Mar 29, 1998). "Ride (Comedy)". Variety. 
  3. ^ Bruce Fretts (April 10, 1998). "Ride". Entertainment Weekly. 
  4. ^ http://movies.nytimes.com/movie/review?res=9403E3DC143BF93BA15750C0A96E958260&partner=Rotten%20Tomatoes The New York Times

External links[edit]