Logo with Billy
|Designer(s)||Jan Willem ("JW") Nijman|
Ridiculous Fishing is a mobile fishing video game where players use motion and touch controls to catch fish and subsequently shoot them out of the sky for cash. The game is known for its developers' battle against a cloned version of their game released by another company. The game was developed and published by Vlambeer—Rami Ismail and Jan Willem Nijman—and released for iOS on March 14, 2013, and later that year for Android.
Players cast a fishing line into the ocean and use motion controls to avoid fish as the hook sinks and to catch as many fish as possible as the reel retracts. Players then touch the screen to shoot fish out of the sky for money that can be spent on upgrades. Nijman developed the idea during a television show about tuna fishermen. The game was first released as Flash game Radical Fishing with the same basic mechanics. A year after Vlambeer began their iOS development, Gamenauts released Ninja Fishing, a clone of the game that hurt Vlambeer morale. The team worked on other games and spoke publicly about the situation to a standing ovation at the 2012 Game Developers Conference before resolving to scrap the majority of their work and finish the game. Artist Greg Wohlwend moved in with iOS developer Zach Gage to work 14-hour days on the game.
Ridiculous Fishing received "near-universal perfect scores" at launch—what review score aggregator Metacritic describes as "universal acclaim". It won an Apple's 2013 Design Award and was their iPhone game of the year. Reviewers noted Vlambeer's struggle against the copy of their game and praised the game's balance and both visual and game design.
The player fishes in pursuit of fame as a fisherman named Billy. The game mechanics are "three tightly-woven minigames in one": casting the fishing line, catching fish, and shooting the fish in the air. The player casts the line and tilts the device to avoid the fish as the hook sinks. Upon hooking a fish, the hook ascends and the player tilts the device to catch as many fish as possible en route to the surface. Above water, the fish are launched into the air, and the player taps the screen to shoot the fish out of the sky to earn money before they fall into the water. The fish differ in characteristics including swim pattern and the number of shots required to cash in. The jellyfish shot detract from the total income. There are four stages, each with its own visual and audio theme and rare fish, and an endless mode where players can work towards the highest score. Earnings can be spent in a store towards persistent upgrades such as longer fishing line length, invulnerable drills, frivolous hats, bigger guns, chainsaw lures, a hair dryer and toaster (to zap inadvertent catches), fuel for the chainsaw, and a necktie for greater income. There is also a Fish-o-pedia in Billy's smartphone that gives gameplay hints and tracks stats such as fish caught, which is the progress for unlocking new levels. There are no in-app purchases.
Vlambeer developed Radical Fishing, an Adobe Flash-based game where a fisherman sits in a boat and casts his line into the water, pulls up fish into the air, and shoots them with a gun. It was built to take "everything good" from habit-forming browser games without artificially extending its length just to hook players. The game was designed with a feedback loop, where performance in one minigame led to a more rewarding experience in the next minigame. Vlambeer designer Jan Willem ("JW") Nijman developed the idea based on a television show about tuna fishermen that led him to consider an intersection between catching big fish, slow-motion photography, and Duck Hunt's game mechanics. Nijman immediately drafted the design, which never changed. The company sold the Flash game to a browser games website in 2010 but kept the rights to produce an iOS version, which they would call Ridiculous Fishing. They began production on the iOS version on December 7, 2010, with the intention of a "2012/2013 equivalent" of the original.
About a year later, Gamenauts released Ninja Fishing, a game with similar game mechanics but different art that became known as a clone of Radical Fishing. Polygon reports that the game "became an overnight sensation". Since game mechanics were not eligible for copyright protection, Vlambeer did not pursue legal action. Vlambeer's primary project had been Serious Sam: The Random Encounter, which was sidelined to handle the new clone situation. At one point, Vlambeer revealed its multiple in-game fishing locations and Ninja Fishing added a similar feature with a "coming soon" sign.
Vlambeer was "completely demotivated" and stopped Ridiculous Fishing development for several weeks, but later resolved to continue. Another concurrent project at the company, Super Crate Box, released in 2012 to industry praise. Super Crate Box was nominated for an Independent Games Festival award at the 2011 Game Developers Conference (GDC), where the team was largely unknown and the game did not win the award. By the next year, Ridiculous Fishing was nominated for the 2012 Independent Games Festival "Best Mobile Game" award at GDC, and Vlambeer had become known within the game development community for their two titles and struggle against Gamenauts's Ninja Fishing. Their 2012 GDC talk on game clones received standing ovations. Polygon referred to the speech as "a shot heard around the game industry". Ridiculous Fishing was shown at the 2012 Independent Games Festival GDC booth. The team also released a concurrent side project, Yeti Hunter, live from the GDC show floor. Nijman began development for Luftrausers on the plane home from the conference.
By now the team had four members: designer Jan Willem Nijman, marketer Rami Ismail, iOS developer Zach Gage, and artist Greg Wohlwend.[a] The team continued work separately and sporadically, making meager headway and disheartened by the project's obstacles. Upon return to the Netherlands from GDC, Nijman and Ismail, the co-founders of Vlambeer, began to plan a "really large game", but ultimately decided that the idea was a diversion from the realities of finishing Ridiculous Fishing. In August 2012, after a road trip home across the United States from Penny Arcade Expo in Seattle to New York, the team set a deadline to finish the game. The game was in a "disjointed" state, with good fishing mechanics, but poor shooting and menu navigation. They scrapped the store, interface, and endgame along with "90 percent" of their work, which revealed a specific direction for the rest of the game's development. Wohlwend, the artist, moved in with Gage, the developer, in New York City, working 14-hour days during the final weeks. The music was composed by Eirik Suhrke.[b] The last parts of the game assembled smoothly, and Ismail submitted the game to the iOS App Store for approval from New York.
Ridiculous Fishing was scheduled to release the same day as a new, unrelated game by Gamenauts, Castle Champions. Vlambeer feared that Gamenauts's prior success with Ninja Fishing would advantage Castle Champions for the coveted "featured" marketing position in the iOS App Store, and consequently embarrass the company. Vlambeer asked Gamenauts to reschedule Castle Champions's launch, but the company declined. The team's emotional tensions eased upon learning that Noodlecake Studios's Super Stickman Golf 2 would also release on the same day, as they felt this took Gamenauts out of consideration. Vlambeer prepared several trailers for the launch, including a seven-second Vine video and a 90-second trailer. The game was released March 14, 2013. The company live-streamed Ridiculous Fishing's launch from their Utrecht office. A July 2013 patch added custom soundtracks, new fish, and an item for exiting the game early. Vlambeer released an Android version with the November 19, 2013 Humble Bundle.
The game was well received at launch with "near-universal perfect scores". Review score aggregator Metacritic describes its reception as "universal acclaim". As of April 2013, the game was the highest-rated for iOS in 2013. It won the "featured" position in the App Store, and, later, an Apple Design Award at the 2013 Apple Worldwide Developers Conference and Apple's iPhone game of the year. Pocket Gamer awarded it their gold award. In August 2013, Vlambeer announced that the game was nearing one million dollars in sales.
Edge noted that Ridiculous Fishing did not carry the emotional baggage behind the company's tumultuous development. Oli Welsh of Eurogamer called the balance beautiful and clever, an elaboration on their previous version's "idiot-savant design" without going too far. TouchArcade's Eli Hodapp commended the upgrade structure that combined obtainable incentives alongside gameplay as engaging as Doodle Jump's. IGN's Justin Davis praised the game's unpredictable and "poignant" ending at the bottom of the Arctic Floes. He added that the game could have been "even more ridiculous" and its levels more differentiated in theme and art style, though he found the "almost cubist design ... absolutely gorgeous". Welsh of Eurogamer agreed that Wohlwend's art was "achingly cool" and reflected a "retro and minimalist" indie gaming trend without overpowering the gameplay. Welsh also praised the game's character by way of its fake Twitter feed, and Pocket Gamer's Rob Hearn compared its imaginative character to that of Wes Anderson's The Life Aquatic.
TouchArcade's Eli Hodapp called Ridiculous Fishing so well packaged as to make his recommendation "effortless" for both short few-minute play sessions as well as longer ones. Rob Hearn of Pocket Gamer lauded its "blossoming" progression and became more interested as he unlocked upgrades. But when there was nothing left to upgrade, Hearn wrote that "it's a shame that the innovation is confined to the first few hours". While Ridiculous Fishing offered many hours of secrets and unlocks, IGN's Davis noted that the game was at its core a "simple arcade experience ... ultimately a polished arcade time-killer".
Notes and references
- Pitts, Russ (April 24, 2013). "Cloned at Birth: The Story of Ridiculous Fishing". Polygon. Vox Media. Archived from the original on June 12, 2013. Retrieved June 12, 2013.
- "Ridiculous Fishing - A Tale of Redemption Critic Reviews for iPhone/iPad". Metacritic. CBS Interactive. Archived from the original on May 28, 2014. Retrieved May 28, 2014.
- Cymet, Eli (March 14, 2013). "Ridiculous Fishing Review". GameZebo. Retrieved June 12, 2013.
- Davis, Justin (March 14, 2013). "Ridiculous Fishing Review". IGN. Ziff Davis. Archived from the original on May 27, 2014. Retrieved May 27, 2014.
- Welsh, Oli (March 14, 2013). "Ridiculous Fishing review". Eurogamer. Gamer Network. Archived from the original on May 27, 2014. Retrieved May 27, 2014.
- Edge Staff (March 14, 2013). "Ridiculous Fishing review". Edge. Future. Archived from the original on May 27, 2014. Retrieved May 27, 2014.
- Hodapp, Eli (March 13, 2013). "'Ridiculous Fishing' Review - Ridiculous Fishing? More Like Ridiculous Amounts of Fun". TouchArcade. Archived from the original on May 27, 2014. Retrieved May 27, 2014.
- Hearn, Rob (March 14, 2013). "Ridiculous Fishing review". Pocket Gamer. Steel Media. Archived from the original on May 27, 2014. Retrieved May 27, 2014.
- Rose, Mike (March 8, 2013). "Ridiculous Fishing: The Game that Nearly Ended Vlambeer". Gamasutra. UBM Tech. Archived from the original on June 30, 2013. Retrieved June 30, 2013.
- Pitcher, Jenna (December 24, 2013). "Spelunky, Ridiculous Fishing composer offering 'pay what you want' for albums". Polygon. Vox Media. Archived from the original on December 24, 2013. Retrieved December 24, 2013.
- Sarkar, Samit (July 25, 2013). "Ridiculous Fishing updated to let you play your own music, use knife". Polygon. Vox Media. Archived from the original on July 25, 2013. Retrieved July 25, 2013.
- Webster, Andrew (November 19, 2013). "'Ridiculous Fishing' debuts on Android as part of latest Humble Bundle". The Verge. Vox Media. Archived from the original on November 19, 2013. Retrieved November 19, 2013.
- "Ridiculous Fishing - A Tale of Redemption for iOS (iPhone/iPad)". GameRankings. CBS Interactive. Archived from the original on May 27, 2014. Retrieved May 27, 2014.
- McElroy, Griffin (June 12, 2013). "Ridiculous Fishing, Letterpress and more take home Apple Design Awards". Polygon. Vox Media. Archived from the original on June 12, 2013. Retrieved June 12, 2013.
- Corriea, Alexa Ray (December 17, 2013). "Apple names Ridiculous Fishing, Badland its 2013 games of the year". Polygon. Vox Media. Archived from the original on May 27, 2014. Retrieved May 27, 2014.
- Pitcher, Jenna (November 17, 2013). "Ridiculous Fishing hitting Android soon". Polygon. Vox Media. Archived from the original on November 19, 2013. Retrieved November 19, 2013.
Media related to Ridiculous Fishing at Wikimedia Commons