Right Media
From Wikipedia, the free encyclopedia
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| Type | Acquired by Yahoo! |
|---|---|
| Industry | Online advertising |
| Founded | New York, New York (2003) |
| Headquarters | New York, New York |
| Key people | Michael Walrath, CEO Bill Wise, President Christine Hunsicker, COO John Roberts, CFO |
| Website | www.rightmedia.com |
Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.
Since the Yahoo! acquisition, Remix Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor[1]) and Fox Interactive Media.
On 30 April 2007, Yahoo! announced the acquisition of Right Media.[2]
Right Media is considered to be malware by the computing community. Multiple fire walls, spy removers, virus blockers identify it as such although none have to date (03/2011) found a way to remove it.
[edit] References
[edit] External links
- Official website of Right Media, Inc.
- "Right Media's Big Ambitions" BusinessWeek 2007-03-06
- "The quest for the perfect online ad" Business 2.0 Magazine 2007-02-26
- "Yahoo! Leads Investment in Ad Auction Company Right Media" TechCrunch 2006-10-17
- "RMX Direct: alternative ad networks battle for your blog" TechCrunch 2006-08-12
- "Buying and Selling Ads Based on Performance" ClickZ, 2005-11-22
- "Click for Dollars", Fortune Magazine 2005-04-04
- "How I Did It: Mike Walrath, Founder, Right Media", Inc. Magazine 2005-04-04
