Right Media

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Right Media Inc.
Type Subsidiary
Industry Online advertising
Founded New York, New York (2003)
Headquarters New York, New York
Key people Michael Walrath, CEO
Bill Wise, President
Christine Hunsicker, COO
John Roberts, CFO
Parent Yahoo!
Website www.rightmedia.com

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.

Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart.

Since the Yahoo! acquisition on April 29, 2007 [1] , Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor[2]) and Fox Interactive Media.

On 30 April 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.[3]

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