Ripple (charitable organisation)
|Type of site||Charity, click-to-donate site|
|Created by||Simon Griffiths, Jehan Ratnatunga, Mack Nevill and Matthew Tilleard|
Ripple is a non-profit click-to-donate internet site and search engine which passes 100% of its revenue to other charities. Launched on May 4, 2007, they make their revenue by attaining sponsorship from advertisers in return for delivering users who will see their advertisements.
How Ripple Works
The Ripple web site generates revenue through two routes: clicking and searching.
A user can click to choose a preferred form of charity, bringing up an advertisement from a sponsor. The sponsor pays Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.
Ripple also enjoys a presence in online social networks such as Facebook and MySpace. Users are now able to add applets that function in the same way as the Ripple web site to their profiles and display how philanthropic they are via a 'contributions' count.
Ripple supports the WaterAid Australia, Oxfam, Oaktree Foundation, and the Grameen Foundation. "Mr Tilleard says they are adding a 'carbon charity' soon and sees the site eventually listing up to 10 charities." Although the affiliate marketing and search interface techniques are not new, donating all proceeds to charity is rare, according to Lia Timson writing in The Age.