The album was recorded with veteran producer Conny Plank at Conny's Studio, Köln, Germany, and Studio Rita Mitsouko, Paris, with overdubs in Conny's Place. Receiving positive reviews, the album was originally released as an LP, cassette and CD in April 1984. CD editions include five bonus tracks. The artwork was designed by Les Rita Mitsouko and Atiai with photography by Bernard Pichon and Jean-Louis Sautreau.
At the time of release the group was simply called Rita Mitsouko. In the interim between the début and 1986's The No Comprendo, Catherine Ringer and Fred Chichin amended their name, adding 'Les' to 'Rita Mitsouko'. The decision was made to negate the possibility that audiences would identify the name as referring to Catherine Ringer only as opposed to a musical group.
"Restez Avec Moi" preceded the release of the album but failed to chart. It was backed with "Dans la Steppe", a song that was later re-recorded by the group and issued with the shortened title "La Steppe" on 1993's Système D.
"Marcia Baïla" became a surprise hit single in France the spring of 1985. The song had a long chart trajectory, remaining on the Top 50 charts for 29 weeks. It debuted at #33 on April 27, 1985, and climbed regularly until it peaked at #2 for three consecutive weeks. In all, it spent 17 weeks in the Top Ten.
"Marcia Baïla" is currently the 187th best-selling single of all time in France, with about 800,000 units sold. The song was Rita Mitsouko's first big hit and propelled them to considerable fame.