Price took over as head coach at Cal Poly for the 1995 season, which was to be the Mustangs first at the Division I level. In his second season, he led the team to a winning record. He accepted the head coaching position at Kansas after the 2002 season, and has led the Jayhawks to two NCAA Tournament berths and their first Big 12 Conference Baseball Tournament title in 2006. Kansas had made only two NCAA appearances prior to Price's arrival.
National champion Conference regular season champion Conference regular season and conference tournament champion Division regular season champion Division regular season and conference tournament champion Conference tournament champion
Ritch Price has three sons, all of whom have played for him at Kansas. His eldest, Ritchie Price, was head coach at South Dakota State from 2008 to 2011, before returning to Kansas to again work on his father's staff.Baseball America believes that the Prices were the first father–son duo to serve as head coach of two Division I programs at the same time.