Ritu Beri

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Ritu Beri
Ritu Beri (crest).jpg
Rituberi's logo
Born New Delhi, India
Nationality Indian
Occupation Fashion designer
Awards Chevalier dans l'Ordre des Arts et des Lettres
Labels Ritu Beri

Ritu Beri (Hindi: रितु बेरी) (Punjabi: ਰਿਤੂ ਬੇਰੀ) is a New Delhi based International fashion designer. She was the first Asian designer to head the French fashion brand, Jean-Louis Scherrer.

Personal life[edit]

Ritu Beri's father, Balbir Singh Beri was an adjutant at IMA, Dehradun. Her mother, Indu Beri, is an entrepreneur & her younger brother Navin works with her.[1]

The designer, in 2004, married exporter Bobby Chadha.[2]

Education[edit]

Ritu Beri graduated from Lady Shri Ram College in Economics honours after which she joined NIFT. The designer is amongst the first batch of NIFT which then comprised only 25 students.[1] Her final collection titled LAVANYA became one of the highlights.

The designer has also trained herself in embroidery under Francois Lesage.[3]

Career[edit]

Ritu Beri did her schooling from Army Public School, Dhaula Kuan in New Delhi and went on to study fashion arts at the NIFT, New Delhi.

Beri launched her label in India in 1990.[4]

In 1998, Beri presented a show in Paris successfully launching her first luxe collection & also becoming the first Indian designer to do so.[4]

She is the only Indian designer to be featured in promostyl's magazine Acustyl, which forecasts fashion trends worldwide. Beri was also named by Time magazine among the People to Watch in International Business.[4][5] She is the author of the personal fashion book, 101 Ways to Look Your Best. She also serves on the board of Governors at NIFT, and is an honorary patron of the Savera Association, a popular charity involved in improving the lives of Indian woman.

She wrote the Most Expensive Indian Book,[6] Firefly - A Fairytale. The book is priced at Rs 1 lakh and is published by Ritu Beri herself. Famous publisher Penguin had earlier commissioned Ritu Beri to write the book but abandoned the project after hearing the price for the book she had in mind. The book deals with topics like architecture, history, women and their beauty. It also talks about Ritu Beri's experiences in Paris which were important in shaping her career. François Lesage, the guru of embroidery, has written the foreword to the book. Firefly - A Fairytale will have limited edition. Only 100 copies will be sold in India through Ritu Beri's store in Delhi and the book is also available at the new Louis Vuitton flagship store near Champs Elysee in Paris.

Her notable international clients are former US President Bill Clinton, Prince Charles, Moulin Rouge, Nicole Kidman, Hollywood actress Andie MacDowell, Supermodel Laetitia Casta, famous Parisian Socialite Mrs. Lagerdere, Langes Swarovski & The Swarovski family, Elizabeth Jagger and Jerry Hall.

Her notable Indian clients are Madhuri Dixit, Rani Mukherji, Preity Zinta, Parmeshwar Godrej & Shobha De.

In 2012, the designer showcased her ethnic collection at Mumbai fashion week.[7] The collection was inspired by the richness of Indian culture with artistic handwork moulded into contemporary silhouettes.

Ritu sells her creations through boutiques in France and Germany and a store in New Delhi.[4]

Awards[edit]

Beri received Millennium Achiever and Rashtriya Shiromani Awards in the year 2000.[8]

In 2004, she received the Global Excellence Award for her contribution in the field of fashion.[9]

The designer, in 2007, received the Kalpana Chawla Excellence Awards 2007 for women for excelling in her field.[10]

In 2010,Ritu Beri was conferred the Chevalier dans l'Ordre des Arts et des Lettres (Knight of the Order of Arts and Letters), one of the highest civilian awards by the French government, for her contribution to the fashion industry. [11][12][13]

See also[edit]

References[edit]

  1. ^ a b "The agony & ecstasy of being Ritu Beri". The Times Of India. 11 June 2002. Retrieved 29 November 2012. 
  2. ^ "Farmhouse Wedding for Ritu Beri?". The Times Of India. 15 October 2004. Retrieved 29 November 2012. 
  3. ^ SHAH, SHALINI (19 September 2009). "The bride goes bold". The Hindu. Retrieved 29 November 2012. 
  4. ^ a b c d "Ritu Beri calls herself 'first idiot' of Indian fashion". Hindustan Times. 12 December 2012. Retrieved 13 December 2012. 
  5. ^ "Ritu Beri calls herself 'first idiot' of Indian fashion". The Times Of India. 11 December 2012. Retrieved 13 December 2012. 
  6. ^ Firefly - A Fairytale
  7. ^ Chavda, Sanaya (7 November 2012). "Ritu Beri: Mumbai calling". DNA. Retrieved 1 December 2012. 
  8. ^ The Tribune. 25 August 2000 http://www.tribuneindia.com/2000/20000825/spotlite.htm |url= missing title (help). Retrieved 29 November 2012. 
  9. ^ "Excellence award for six". The Hindu. 6 March 2004. Retrieved 29 November 2012. 
  10. ^ "Kalpana Chawla awards presented". The Hindu. 4 February 2007. Retrieved 29 November 2012. 
  11. ^ "French Civilian Award for Designer Ritu Beri". Outlook India. 22 October 2010. Retrieved 29 November 2012. 
  12. ^ Tahseen, Ismat (10 October 2010). "My soul refused to be silent: Ritu Beri". DNA. Retrieved 29 November 2012. 
  13. ^ Sharma, Garima (26 October 2010). "Raising a French toast to Ritu". The Times Of India. Retrieved 29 November 2012. 

External links[edit]