Rivella

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Rivella
Type Soft drink
Manufacturer Rivella SA
Country of origin Switzerland
Introduced 1952
Variants Red, blue, green, yellow
In the Netherlands, Rivella is produced by a local franchisee, therefore the packaging in that country is slightly different.

Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk whey, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in four varieties:

  • Red Rivella, the original version
  • Blue Rivella, a low calorie version of Red Rivella
  • Green Rivella, which is flavoured with green tea extract
  • Yellow Rivella, which is made with soy rather than dairy milk extracts

Name[edit]

The name "Rivella" was inspired by the Ticino location "Riva San Vitale" and derived from "rivelazione," which means "revelation" in Italian.[1]

History[edit]

Rivella first appeared in the fifties, and has since become one of the most popular drinks in Switzerland.[2] Having saturated the Swiss market, Rivella SA tried to expand by selling its products in other countries, including the UK in 1999 the US five years later; both attempts failed.[3] Since then, the company has concentrated its foreign marketing efforts on Switzerland's neighbors. 90 percent of Rivella's foreign sales are generated in the Netherlands. This amounts to 15 million liters annually. In 2011, the company entered the German market and, as of December 2014, claimed double-digit sales growth in that country.[4]

Ingredients[edit]

Though the exact recipe for Rivella Red is a well-kept secret, these are the known ingredients:

References[edit]

See also[edit]

External links[edit]