River City Marketplace
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|Location||Jacksonville, Florida, United States|
|Coordinates||N 30° 28.597 W 081° 38.531|
|Opening date||November 17, 2006|
|No. of stores and services||68 (2008)|
|No. of anchor tenants||4|
|Total retail floor area||879,001 sq ft (82,000 m2)|
|No. of floors||1|
River City Marketplace (RCM) is a quasi-regional outdoor shopping mall in north Jacksonville, Florida and the only one north of the St. Johns River. It opened its doors on November 17, 2006 with three major anchor stores including Walmart, Lowes and Hollywood Theatres. The fourth, Gander Mountain, opened ten months later. The 125-acre (0.51 km2) shopping district is located south of Airport Road on the east side of Interstate 95, two miles (3 km) east of Jacksonville International Airport (JIA). When Phase II is fully built out, the project will have cost over $300 million to build and boast more than 100 retailers.
The original plan for the $300 million, 425-acre (1.72 km2) mixed use project included a 125-acre (0.51 km2) shopping district, 900 residential units, 300 hotel rooms, and 133,000 ft2 of light industrial space. The retail center, developed by Ramco Gershenson, will eventually include 1,130,000 square feet (105,000 m2) of retail space and should attract shoppers from Nassau County and southeast Georgia.
Hollywood Theaters built a 62,000 sq ft (5,800 m2) stand-alone building at the mall's south end. All 14 screens featured stadium seating when it opened on September 21, 2006. Portland, Oregon based Hollywood Theaters planned to spend nearly $14 million on the project, which is managed by Wallace Theaters.
While the RCM that exists today is not exactly what the "developers originally intended", it "is still the largest shopping center to be constructed on [Jacksonville’s] Northside" and provides "an array of retail destinations that previously" were only available across the river or in Orange Park, a drive of approximately 20 minutes. One residential complex has been opened, with another on hold until the 2007 Recession abates.
- Waymarking: Dollar Tree, River City Marketplace-Jacksonville
- Jacksonville Business Journal: Apr 8, 2005-Simon finishes $10 million renovation of The Avenues
- Florida Times-Union: November 18, 2006- North Jacksonville's only shopping plaza opens; It's about time, residents say by Diana Middleton
- Soergel, Matt (September 21, 2006). "Movies find their way to Northside". Florida Times Union. Retrieved 29 January 2014.
- Calnan, Christopher (October 22, 2005). "DEVELOPMENT: Movie relief for Northside". Florida Times-Union. Retrieved 29 January 2014.
- Introducing River City Marketplace