Roady's Truck Stops

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Roady's Truck Stops
Industry truck stop, convenience store, petroleum, restaurant
Founded January 1, 2007
Headquarters New Plymouth, Idaho, United States
Slogan "The length of a trailer better than the rest!"

Roady's Truck Stops is a chain of independently owned truck stops in the United States. It is headquartered in New Plymouth, Idaho. With nearly 350 locations in forty-five states, Roady's is the largest truck stop chain in which all of its stores are independently owned, and second overall in the sector to Pilot Flying J's 550 locations.


Roady's Truck Stops was founded January 1, 2007, when two trucking industry marketing groups merged. Great Savings Network and TruckStops Direct combined, creating the largest truck stop chain in North America.[1] Great Savings Network was a marketing group that worked with independent truck stops. Truckstops Direct was established in 1994 to strengthen the relationship between truck stops and trucking companies. The Roady's Truck Stop network allows independent truck stop facilities to leverage corporate buying power to get maximum return.

The President of the company is Bob Lee.[2] Lee replaced Kelly Rhinehart, who moved to the Board of Directors.[2] Roady's publishes the Roady's Hometown Truck Stop Magazine several times a year.

Humanitarian Bowl[edit]

In 2007, Roady's Truck Stops agreed to become the corporate sponsor for the Humanitarian Bowl, which is played in Boise at Bronco Stadium on the Boise State University campus.[3] They sponsored the game for 3 years until their affiliate company UDrove took over title sponsorship for the 2010 game.

See also[edit]


  1. ^ "TransFunds and Roady's announce landmark partnership". Business Wire. January 10, 2008. Retrieved 2009-01-28. 
  2. ^ a b "Roady's Adds Lee as President". CSP Daily News. October 30, 2008. Retrieved 2009-01-28. 
  3. ^ "Humanitarian bowl teams up with Idaho-based truck stop chain". Associated Press. May 30, 2007. Retrieved 2009-01-28. 

External links[edit]