Robbie Reiser

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Robert Reiser
Born (1963-06-27) June 27, 1963 (age 51)
Allenton, Wisconsin
Awards 2003 Winston Cup championship crew chief
NASCAR Xfinity Series career
29 races run over 5 years
Best finish 30th (1995)
First race 1993 Havoline 250 (Milwaukee)
Last race 1997 Moore's Snacks 250 (Bristol)
Wins Top tens Poles

Robbie Reiser (born June 27, 1963 in Allenton, Wisconsin) is the general manager for Roush Fenway Racing. Reiser is the son of Alice and John Reiser, who served as general manager for Roush Racing's Busch and Craftsman Truck series race shops. Robbie is married to his wife Tracy, and has 3 children.

Racing career[edit]

Robbie started racing on the short tracks of Wisconsin. In 1984, he began driving late models. He won 14 different track, area and regional championships from 1990–1992. From 1993 to 1997 his racing career culminated as a driver/owner in the NASCAR Busch Series. In 1995, at Talladega Superspeedway, he was involved in an accident with Jeff Fuller

Crew chief[edit]

In 1997, Reiser decided to stop his racing career in the Busch Grand National Series, he put snowmobile racer Tim Bender in his car. Bender got hurt after the eighth race, so he put his former Wisconsin competitor Matt Kenseth in the drivers seat until Bender recovered. Reiser lost the 1994 late model track championship at Madison International Speedway to Kenseth. Kenseth was quickly successful. Then Reiser and Kenseth combined for a second place finish in 1998 and a third place finish in 1999. In 2000, Jack Roush hired Kenseth, Reiser, and their entire Busch team to run full time in Winston Cup. The combination was again successful. They rapidly moved up the final points each year. In 2003 Kenseth and Reiser dominated to win the final Winston Cup championship as driver/crew chief. With Reiser from 2000 to 2007, Kenseth won 16 races. In 2008, Reiser served as interim crew chief for Carl Edwards, helping Edwards win at Texas Motor Speedway.[1]

General manager[edit]

Near the end of the 2007 season, Reiser was named the general manager for all five of Roush Fenway Racing's Nextel/Sprint Cup teams. His last race as crew chief was the Ford 400 at Homestead-Miami Speedway in Florida, which became the second victory of the season for driver Matt Kenseth.


  • According to an interview, Reiser is a devoted fan of former Green Bay Packers head coach Vince Lombardi and likes to run his race team with the same winning attitude Lombardi had with the Packers.


  1. ^ Bruce, Kenny (January 18, 2014). "EDWARDS POISED FOR RETURN TO FORM AFTER SWOON". NASCAR. Retrieved January 19, 2014. 

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