Robert Greene (American author)
May 14, 1959 |
Los Angeles, California, U.S.
Robert Greene (born May 14, 1959) is an American author and speaker known for his books on strategy, power and seduction. He has written five international bestsellers: The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law (with rapper 50 Cent) and Mastery.
Greene grew up in Los Angeles and attended University of California, Berkeley before finishing his degree at the University of Wisconsin-Madison with a B.A. in classical studies. Before becoming an author, Greene estimates that he worked 80 jobs, including as a construction worker, translator, magazine editor, and Hollywood movie writer. In 1995, Greene worked as a writer at Fabrica, an art and media school in Italy, and met a book packager named Joost Elffers. Greene pitched a book about power to Elffers and wrote a treatment which eventually became The 48 Laws of Power. He would note this as the turning point of his life.
The 48 Laws of Power
Greene's first book, The 48 Laws of Power, is a practical guide for anyone who wants power, observes power, or wants to arm themselves against power. The laws are a distillation of 3,000 years in the history of power, drawing on the lives of strategists and historical figures like Niccolò Machiavelli, Sun Tzu, Haile Selassie I, Carl von Clausewitz, Queen Elizabeth I, Henry Kissinger, and P.T. Barnum. Each law has its own chapter, complete with a "transgression of the law," "observation of the law," and a "reversal."
The 48 Laws of Power was an international bestseller and has sold over 1.2 million copies in the United States alone. It is popular with well-known rappers, entrepreneurs, celebrities, athletes and actors including 50 Cent, Jay-Z, Kanye West, Busta Rhymes, Ludacris, DJ Premier, Dov Charney, Brian Grazer, Andrew Bynum, Chris Bosh, and Will Smith.
The Art of Seduction
Greene's second book, The Art of Seduction, was published in 2001 and is a handbook on the most subtle and effective form of power, seduction. The book profiles the nine types of seducers (e.g. The Rake, The Siren, and The Charmer) and details aspects of attraction, authenticity, storytelling and negotiation. Greene uses examples from historical figures such as Cleopatra, Giacomo Casanova, Duke Ellington and John F. Kennedy to support the psychology behind seduction.
The 33 Strategies of War
The 33 Strategies of War is the third book by Greene and was published in 2007. The book is divided into five parts: Self-Directed Warfare, Organizational (Team) Warfare, Defensive Warfare, Offensive Warfare and Unconventional (Dirty) Warfare. The book is a guide to the campaign of everyday life and distills military wisdom from historical figures like Napoleon Bonaparte, Sun Tzu, Alfred Hitchcock, Alexander the Great and Margaret Thatcher.
The Sunday Times called the book "an excellent toolkit for dealing with business and relationships," and The Independent called Greene "a modern-day Machiavelli." NBA player Chris Bosh stated that his favorite book is The 33 Strategies of War. It has sold more than 200,000 copies.
The 50th Law
The 50th Law is the fourth book by Greene—written collaboratively with rapper 50 Cent—and was published in 2009. The book mixes talk of strategy and fearlessness by supplementing anecdotes from 50 Cent's rise as both a young urban hustler and as an up-and-coming musician with lessons from various historical figures. Each of the 10 chapters in the book explains a factor of fearlessness and begins by telling how 50 learned this "Fearless Philosophy" in Southside Queens.
Greene's fifth book, Mastery, was released on November 13, 2012. Mastery examines the lives of both historical and contemporary figures such as Charles Darwin, Paul Graham, the Wright Brothers, Benjamin Franklin, Thomas Edison, and Mozart, and distills the traits and universal ingredients that made them masters. The book is divided into six sections, each focusing on essential lessons and strategies on the path to Mastery.
Mastery reached #6 on The New York Times Bestseller list and was featured in CNN Money, The Huffington Post, The New York Times, Business Insider, Forbes, Management Today, and Fast Company.
Influence and controversy
The 48 Laws of Power has been referenced in songs by Jay Z, Kanye West, and Drake. Busta Rhymes used The 48 Laws of Power to deal with problematic movie producers. Cuban dictator Fidel Castro is also reported to have read the book. The 48 Laws of Power is one of the most requested books in American prison libraries.
Greene's books are sometimes described as manipulative and amoral. The Sunday Times noted that The 48 Laws of Power has become the "Hollywood back-stabber's bible" and that although the book is reportedly used by some business executives, it is difficult to find people who publicly acknowledge its influence because of the book's controversial nature. Greene responds to this sentiment by stating, "These laws … people might say, 'Oh they're wicked', but they're practiced day in and day out by businesspeople. You're always trying to get rid of your competition and it can be pretty bloodthirsty, and that's just the reality."
Greene's work has been featured in The New York Times, USA Today, CNN, The New Yorker, Newsweek, The Los Angeles Times, Forbes, Huffington Post, Business Week, Business Insider, Fast Company, Slate Magazine, and XXL Magazine. Greene has also appeared on The Today Show, CNBC, ABC, and MTV News.
- 1998 The 48 Laws of Power (with Joost Elffers)
- 2001 The Art of Seduction
- 2006 The 33 Strategies of War
- 2009 The 50th Law (with 50 Cent)
- 2012 Mastery (book)
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- Greene, Robert (2012). Mastery. Viking. ISBN 0670024961.
- Kurutz, Steven (November 7, 2012). "Renovate Like a Master". New York Times.
- How Yoky Matsuoka created the modern robotic hand, and what the rest of us can learn from her GeekWire. November 12, 2012.
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- The Readers Behind Bars Put Books to Many Uses New York Times
- "How to take power and influence people". The Sunday Times (London). August 6, 2006. "Despite Greene's obvious influence, most Hollywood executives are coy about admitting it. Jonathan Baker, marketing manager for Sony Pictures Entertainment, says the book is often used by executives he knows, "but because of its nature, you won't find a lot of people who will own up to how important a resource it has become for them. Acknowledging its influence can be damning; you are opening yourself up to being judged in a negative way. But I don't mind saying that I stumbled on it in a very down period in my life, and it gave me a lot of clarity when I needed it most".
- "Robert Greene and his influence over American Apparel [Video]". The Los Angeles Times. August 31, 2011.
- Stranahan, Lee (January 22, 2010). "33 Strategies Of War Author Robert Greene on Obama's Tactical Hell". The Huffington Post.
- Beam, Christopher (October 31, 2006). "The Oracle of Hip Hop". Slate Magazine.
- "XXL Quick Hitters: 50 Cent, Shyne, Diddy and The Weekend, Just Blaze And Saigon". XXL. May 29, 2012.
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- Power, Seduction and War Robert Greene's Blog