For the professional wrestler, Robert Lee "Bobby" Eaton, see Bobby Eaton.
Robert James "Bob" Eaton (born February, 1940) is a U.S.automobile businessman.
Eaton was born in Buena Vista, Colorado and grew up in Arkansas City, Kansas. He graduated with a B.S. degree in mechanical engineering from the University of Kansas in 1963. He was in the Kappa Sigma Fraternity. Upon graduation he joined General Motors and in 1973 he was made chief engineer of GM's new front wheel drive X-body cars. In 1982 he was promoted to vice-president advanced engineering before being named president of GM Europe in 1988. It was here that legendary Chrysler CEO Lee Iacocca found Eaton and hired him to be his successor as CEO of Chrysler. This caused quite a controversy because Bob Lutz was the expected heir to the CEO position, and Iacocca later indicated that he indeed felt that Lutz would have been the better choice as his successor.
He was the Chairman and CEO of Chrysler Corporation from 1993 until 1998. In that position, he was responsible for the sale of Chrysler Corporation to Daimler-Benz which formed DaimlerChrysler.