Robin Li at the 7th Annual Web 2.0 Summit in 2010
|Born||Li Yanhong / 李彦宏
17 November 1968
Yangquan, Shanxi, China
|Alma mater||Peking University
University at Buffalo
|Occupation||Chairman and CEO, Baidu Inc.
Board of Directors, Education & Technology Group Inc.
|Net worth||US$15.5 billion (2014)|
|Spouse(s)||Dongmin (Melissa) Ma / 马东敏|
Robin Li or Li Yanhong (Chinese: 李彦宏; pinyin: Lǐ Yànhóng; born 17 November 1968) is a Chinese Internet entrepreneur. He co-founded the Chinese search engine Baidu and is ranked as the second richest man in mainland China (after Jack Ma) with a net worth of US$12.231 billion as of December 2013. He is ranked as 119th richest man in the world, according to the Hurun Report Global Rich List 2014.
Li studied information management at Peking University and the University at Buffalo, The State University of New York. In 2000 he founded Baidu with Eric Xu. Li has been CEO of Baidu since January 2004. The company was listed on NASDAQ in August 2005. Li was included as one of the 15 Asian Scientists To Watch by Asian Scientist Magazine on 15 May 2011.
On August 29th, 2014, Robin Li has been appointed by the United Nations Secretary General, Mr. Ban Ki-Moon, as co-chair of the Independent Expert Advisory Group on Data Revolution for Sustainable Development. 
He enrolled at Peking University where he studied information management and earned a Bachelor of Science degree. In the fall of 1991, Li went to the University at Buffalo, The State University of New York in the US to study for a doctorate in computer science. He received his Master of Science degree in 1994 after deciding not to continue with the PhD.
Road to Baidu
In 1994, Li joined IDD Information Services, a New Jersey division of Dow Jones and Company, where he helped develop a software program for the online edition of The Wall Street Journal. He also worked on improving algorithms for search engines. He remained at IDD Information Services from May 1994 to June 1997. In 1996, while at IDD, Li developed the Rankdex site-scoring algorithm for search engine page ranking, which was awarded a U.S. patent. He later used this technology for the Baidu search engine.
Li worked as a staff engineer for Infoseek, a pioneer internet search engine company, from July 1997 to December 1999. An achievement of his was the picture search function used by Go.com. Since founding Baidu in January 2000, Li has turned the company into the largest Chinese search engine, with over 80% market share by search query, and the second largest independent search engine in the world. On 5 August 2005, Baidu successfully completed its IPO on NASDAQ, and in 2007 became the first Chinese company to be included in the NASDAQ-100 Index. He appeared in CNN Money's annual list of "50 people who matter now" in 2007.
In 1998, Li published the book Business War in Silicon Valley. He received the George W. Thorn Award, given to University of Buffalo graduates under the age of 40 for national or international contributions to their field.
In 2001, he was named one of the " Chinese Top Ten Innovative Pioneers" In 2002 and 2003, he was consecutively named one of "IT Ten Famous Persons". In April 2004, he was named the second session of "Chinese Software Ten Outstanding Young Persons". On 23 August 2005, he was named the twelfth session of "ASEAN Youth Award". On 28 December 2005 he was named one of the "CCTV 2005 Chinese Economic Figures of The Year" On 10 December 2006 he was named 2006's "World's Best Business Leader" by the American Business Weekly.
- http://www.forbes.com/lists/2010/10/billionaires-2010_Robin-Li_XXXJ.html; accessed 3 May 2014.
- "Robin Li Passes Wang Jianlin as China’s Wealthiest Man". Bloomberg. 4 December 2013.
- Hurun Report Global Rich List, February 2014
- Taipei Times (7th Aug 2005)
- "The Ultimate List Of 15 Asian Scientists To Watch – Robin Li". AsianScientist.com. 15 May 2011. Retrieved 6 June 2011.
- "李彦宏 - MBA智库百科" (in Chinese). Wiki.mbalib.com. 1 May 2012. Retrieved 5 May 2012.
- Taipei Times: "Robin Li's vision powers Baidu's Internet search dominance" (17th Sep 2006)
- Greenberg, Andy, "The Man Who's Beating Google", Forbes magazine, October 05, 2009
- Yanhong Li, "Toward a Qualitative Search Engine," IEEE Internet Computing, vol. 2, no. 4, pp. 24-29, July/August 1998, doi:10.1109/4236.707687
- "About: RankDex", rankdex.com; accessed 3 May 2014.
- USPTO, "Hypertext Document Retrieval System and Method", US Patent number: 5920859, Inventor: Yanhong Li, Filing date: 5 February 1997, Issue date: 6 July 1999
- The Guardian: "Interview: Robin Li, founder of Baidu.com" (8 December 2005)
- CNN Money, June 2007, "50 people who matter now", cnn.com; accessed 3 May 2014.
- "University of Buffalo Alumni Profiles". University of Buffalo. Retrieved 11 April 2013.
- "NEWSMAKER-Baidu founder rules China's Web with pragmatism" by Melanie Lee, Reuters, 19 January 2010.
- Robin Li profile, ir.baidu.com; accessed 3 May 2014.
- Robin Li delivers lecture at Stanford University's Entrepreneurship Corner, September 2009; accessed 3 May 2014.
- Asia.com; accessed 3 May 2014.