Rockcorps

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RockCorps is a pro-social production company that uses music to inspire people to volunteer and get involved in their community. To date, over 80,000 volunteers have attended more than 30 live concert events. The company was first founded in America in 2003 and launched in the US in 2005 in partnership with Boost Mobile, Following that, RockCorps launched in the UK in 2008, France in 2009 and Israel in 2010. RockCorps has featured famous artists at their concerts, including Lady Gaga, David Guetta, Lil Wayne, T.I., Akon, Nelly, Nas, Snoop Dogg, Kanye West, Young Jeezy, Korn, N-Dubz,and Vampire Weekend.[1] [2]

RockCorps’ principal idea is “Got 2 Give to Get (U.S.), Give, Get Given (UK). Tagline: Moving a Generation to Change the World

About[edit]

Anyone who gives 4 hours of their time at a RockCorps organized volunteer event in their local community gets given a ticket to an exclusive concert put on by RockCorps.[3]

The volunteer events are always in partnership with local non-profit organizations. Non-Profit partners in various cities have included: Lee Valley Regional Park [4] (UK), Thames 21(UK)[5] Social Change Media (USA), Watts Boys and Girls Club (USA), Heal the Bay (USA), Big Kidz (USA), Reynoldstown Revitalization Corporation (USA), Arepa (FRANCE) and ABEJ (FRANCE).

RockCorps is not a non-profit organization, instead partners with a brand partner in each country, creating a marketing and communication platform that combines entertainment and community work. When launched in 2005 in the USA, RockCorps partnered with Boost Mobile and was known as ‘Boost Mobile RockCorps’. In the UK, France and Israel RockCorps is partnered with Orange and is known as ‘Orange RockCorps’. In the UK in 2008 and 2009 RockCorps was also partnered with Sony Ericsson. This changed to BlackBerry in 2010.

The Collective[edit]

In 2009 RockCorps launched 'The Collective'. 'The Collective' is the anywhere/anytime part of the project. It rewards volunteers who give to their community, but who may not be able to make a project or gig. Volunteers have to give 4 hours of their time wherever, whenever they want and they become a part of 'The Collective community' by sharing their experience with their peers through The Collective website. Collective members are offered exclusive tickets and are entered into prize draws. Prizes have included Ticketmaster vouchers, tickets to RockCorps gigs in other countries, and exclusive access to other concerts.[6]

Leadership[edit]

RockCorps was founded and continues to be operated by: Stephen Greene (CEO), Grady Lee (COO), movie and video director Chris Robinson, Haley Moffett, Paul Hunter, Toby Garrett and Noel Eisenberg.

History[edit]

RockCorps sprang from the work of the Greenbucks Foundation in the USA. Active in the mid-‘90s, Greenbucks staged its initial concerts in Telluride and encouraged local residents to clean up the outdoor concert space in order to earn a ticket.

RockCorps’ first nationwide effort in 2005 with partner Boost Mobile, a wireless telecommunications company. In its first year, the Boost Mobile RockCorps (BMRC) movement staged events in six U.S. cities and had 5,000 volunteers who generated 20,000 hours of service. In 2007, Boost Mobile RockCorps expanded the program to 11 cities and over 15,000 volunteers. BMRC had a total of over 30,000 American volunteers and travelled to over 13 U.S. cities.[7]

RockCorps expanded to the UK in 2008, announcing in April its partnership with mobile operator Orange. In 2008, in partnership with Orange, Sony Ericsson and Channel 4, RockCorps produced the Orange RockCorps (ORC) concert at The Royal Albert Hall on September 26. To get a ticket to the show - people had to sign up for one of 55 volunteer events that happened throughout August and September. 5000 people volunteered 20,000 hours to 41 UK charities in London, Manchester, Cardiff, Southampton and Newcastle.[8]

In 2009, Orange RockCorps returned to London, and also launched in Manchester, UK. The Manchester gig took place on July 13 at the Manchester Apollo with Lady Gaga, N-Dubz, The Enemy, VV Brown and Tinchy Stryder. The London concert took place on September 25 at the Royal Albert Hall with Nelly, Nas, Kelly Rowland and David Guetta, Razorlight, Chase & Status and Akon.[9][10]

RockCorps also launched in Paris their first French program, on July 21 ("en association avec M6"). The concert took place on October 2 in Le Zénith and featured Akon, David Guetta, Busta Rhymes, Sefyu.[11]

In 2010 Orange RockCorps spread to Israel for a Rihanna concert at the Bloomfield Stadium in Tel Aviv for 13,000 RockCorps volunteers.[12]

2010 also saw Orange RockCorps return to Manchester and to the Apollo on July 8 with Snoop Dogg, Vampire Weekend, Tinie Tempah and Mr Hudson. The London concert that year was held in The Albert Hall on September 24 with Pendulum, Mark Ronson and the Business International featuring Boy George, N-Dubz, Taio Cruz and Plan B. By the end of 2010, 24,000 people had volunteered with RockCorps in the UK.[13][14]

In France 2010, Orange RockCorps expanded to Marseille, completing the programme with a concert at Le Dôme on July 12 featuring Damien Marley, Nas, Sexion D’Assaut, Alonzo and Soprano. They also returned to Paris and with a concert at Le Zénith on October 5, featuring N*E*R*D, Sexion D’Assaut, Mark Ronson and the Business International featuring Boy George and VV Brown.

In Sydney 2013, Optus RockCorps launched their campaign.

References[edit]

  1. ^ "Lady GaGa and N-Dubz to perform for Orange RockCorps". music-news.com. 27 May 2009. Retrieved 27 January 2011. 
  2. ^ "N-Dubz to play Orange RockCorps gig". mirror.co.uk. 29 July 2010. Retrieved 27 January 2011. 
  3. ^ HM Government (29 December 2010). "Giving Green Paper". cabinetoffice.gov.uk. p. 16. Retrieved 27 January 2011. 
  4. ^ "Volunteering Rocks! Orange RockCorps comes to Middlesex Filter Beds". leevalleypark.org.uk. 15 September 2010. Retrieved 27 January 2011. 
  5. ^ "Lowest tide will reveal London's plastic bag litter legacy". thames21.org.uk. 1 March 2010. Retrieved 27 January 2011. 
  6. ^ "Orange RockCorps expands its nationwide campaign The Collective". aaamusic.co.uk. 9 August 2010. Retrieved 27 January 2011. 
  7. ^ "Taking Back Sunday to headline live tour dates for Boost Mobile RockCorps". starpulse.com. 7 June 2007. Retrieved 27 January 2011. 
  8. ^ Sweeney, Mark (18 September 2008). "Orange Promotes RockCorps Volunteers". guardian.co.uk. Retrieved 27 January 2011. 
  9. ^ "Nas and Nelly for Orange RockCorps". mtv.co.uk. 11 September 2009. Retrieved 27 January 2011. 
  10. ^ "1Xtra News Gallery". bbc.co.uk. 29 September 2009. Retrieved 27 January 2011. 
  11. ^ Vaslot, Romain (5 August 2009). "Quatre heures de bénévolat associatif contre une place de concert". lemonde.fr. Retrieved 27 January 2011. 
  12. ^ "Rihanna volunteering with RockCorps and working with Eminem". thisisrnb.com. 22 July 2010. Retrieved 27 January 2011. 
  13. ^ "Snoop Dogg for Orange RockCorps". metro.co.uk. 27 May 2010. Retrieved 27 January 2011. 
  14. ^ "See Pendulum at the Royal Albert Hall". xfm.co.uk. 1 September 2010. Retrieved 27 January 2011. 

External links[edit]