There's this line from the song 'Rocket', 'Bleed in your own light'. I wanna fuckin' bleed in my own light, not in Kurt Cobain's, not in Perry Farrell's. I wanna go down in my own fuckin' ship. That's what I'm about.
The music video features a group of scientifically-minded children who receive an interplanetary broadcast sent by the Smashing Pumpkins. They set out to build a rocket to fly to another planet to see the Pumpkins perform. They build the advanced rocket piece-by-piece, with no help from their unattentive parents, and fly into outer space. When they arrive on the planet, they discover that the band members have grown old since their first transmission, much to the children's surprise. The band's 2001 Greatest Hits Video Collection DVD also includes a different cut of the video with only the band's performance. It was directed by Jonathan Dayton and Valerie Faris, who would go on to direct many more videos for The Smashing Pumpkins.