The main headquarters of Rockstar Games (commonly referred to as Rockstar NYC) is located on Broadway in the SoHo neighborhood of New York City, part of the Take-Two Interactive offices. It is home to the marketing, public relations and product development departments.
In October 2011, Rockstar creative vice president Dan Houser told Famitsu that Rockstar is intentionally avoiding developing in the first-person shooter genre. "We're deliberately avoiding that right now", he said, according to a 1UP.com translation. "It's in our DNA to avoid doing what other companies are doing. I suppose you could say that Max Payne 3 is something close to an FPS, but there are really unique aspects to the setting and gameplay there, too, not just in the story. You have to have originality in your games; you have to have some kind of interesting message. You could say that the goalpoint of Rockstar is to have the players really feel what we're trying to do". Houser went on to say that Rockstar has "made new genres by ourselves with games like the GTA series. We didn't rely on testimonials in a business textbook to do what we've done. I think we succeeded precisely because we didn't concentrate on profit... If we make the sort of games we want to play, then we believe people are going to buy them."
Bungie developed the game Oni for Windows and Macintosh, which was then ported by Rockstar to the PS2 and published by them. Before Bungie was bought by Microsoft, their breakthrough product, Halo, was planned for release on video game consoles with Rockstar as publisher.