|This article does not cite any references or sources. (July 2013)|
N. Rodeo Dr. and Via Rodeo street sign
|Location||Beverly Hills, Los Angeles, CA|
|North end||South Santa Monica Boulevard|
|Brighton Way, Dayton Way|
|South end||Wilshire Boulevard|
|East||North Beverly Drive|
|West||North Camden Drive|
Rodeo Drive // of Beverly Hills, California is a four block stretch of road north of Wilshire Boulevard and south of S. Santa Monica Boulevard, known for its luxury-goods stores. The street is home to some of the region's most sought-after stores including Louis Vuitton, Chanel, Hermès, Burberry, and Coach. The neighboring streets like Wilshire, Dayton Way, and North Beverly Drive, also have many luxury stores and restaurants.
In 1906, Burton E. Green (1868-1965) and other investors purchased the property that would become Beverly Hills with plans for a mixed-use subdivision. In a nod to the region's heritage, they named their company the Rodeo Land and Water Company and the development's main street Rodeo Drive.
The shopping district as presently constituted developed in the 1970s. The business district, which extends from Wilshire Boulevard to Santa Monica Boulevard, is an exclusive shopping district, but also a major tourist attraction. The "Golden Triangle" business district which surrounds Rodeo Drive also includes those businesses on the streets that lie for a few blocks in either direction.
Rodeo Drive has been used as a filming location for countless films and television shows.
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