Roger Blackwell
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Roger Blackwell, Ph.D., is an American marketing expert, well-recognized in his field, and an international public speaker - he has lectured to executive groups on six continents. He was described in the New York Times as one of America's top speakers on business and marketing, and he has served on the board of directors for multiple public and private companies, most prominently Max & Erma's Restaurant, Inc., Abercrombie & Fitch, and Worthington Foods.[1] Blackwell was a long-time marketing professor at Ohio State University, and has also taught at Stanford University, Cape Town University in South Africa, and Guelph University in Canada. Prior to his retirement from Ohio State, Sales and Marketing Executives International named him Outstanding Marketing Professor in America. He is known for his pioneering model of the consumer decision-making process[citation needed].
Blackwell has published more than twenty-five books and research reports. His most notable publications include Consumer Behavior, 10th edition (he is a co-author), a textbook used in several languages internationally. He also wrote Brands That Rock on the interaction of rock and roll and branding strategy, From Mind to Market, which discusses transforming supply chains into demand chains, Customers Rule!, which contains suggestions and solutions for online businesses, and From the Edge of the World on global marketing strategies. He published a major report with Dr. Tom Williams, Consumer Driven Health Care, describing how to use HSAs to reduce health care costs, and has published over 100 articles in multiple scholarly and trade journals.
[edit] Insider trading conviction
While serving on the board of Worthington Foods, Blackwell was convicted of sharing knowledge of a pending acquisition by Kellogg's with his office manager and her husband.[2] According to prosecutors, subsequent stock purchases of Worthington were made, and the speculators reaped the windfall of value transfer from the acquirer to the target firm. Though other sources have reported that Blackwell shared knowledge with numerous relatives and employees (including his father and other in-laws),[3] he was acquitted of these charges.
Blackwell was convicted for 19 counts of insider trading during the summer of 2005, and served a six year sentence in federal prison in Morgantown, WV. Blackwell was also found guilty of obstruction of justice charges. The office manager and her husband both testified at trial that Blackwell did not share the information with them; both were convicted and served prison terms as well. Blackwell did not personally profit from the stock[2] and has maintained his innocence of the charges.
[edit] Notes
- ^ SEC. "Complaint: Blackwell et al." Accessed January 4, 2012. http://www.sec.gov/litigation/complaints/comp17944_63.htm
- ^ a b Ghose, Carrie. "Blackwell Sets Out to Restore Brand." Business First, June 10, 2011.
- ^ Feran, Tim. "Blackwell Freed After Insider-Trading Prison Term." Columbus Dispatch, February 10, 2011.
