Rogue by Rihanna

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Rogue
RoguebyRihannaFragranceBottle.png
Fragrance by Rihanna
Type Unisex Fragrance
Released Fall 2013
Label Parlux Fragances
Tagline Push Boundaries. Be Bold. Go Rogue.
Predecessor Nude

Rogue is the fourth fragrance released by Barbadian recording artist Rihanna. The fragrance is slated to be released in two installments; firstly a women's fragrance and finally a men's cologne.[1] The women's fragrance was officially released on September 4, 2013 under the perfume line, Parlux Fragrances and was made available for purchase on Rihanna's official perfume website and also at Macy's, Dillards and Belk stores.[2] The men's cologne is yet to be released.

Background[edit]

In light of her success with her three previous fragrances, Reb'l Fleur, Rebelle and Nude, Rihanna decided to embark on her fourth fragrance Rogue. The fragrance bottle abandons the previous designs of Rihanna's first three fragrances. Of the fragrance, Rihanna said "People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It's a personal fragrance that's more self-aware. It's Rogue, it's me." [1]

Information[edit]

Rihanna described the fragrance as being "for all women for every mood". [3] The top notes of the fragrance include lemon blossom, cyclamen, bergamot and pink peppercorn. The middle notes consist of Jasmine, rose, muget, plum and suede while the base notes are sandalwood, patchouli, golden amber and vanilla.[4]

Promotion[edit]

The promotional campaign for Rogue was shot by photographer, Mario Sorrenti, known for his photographs in Vogue and Harper's Bazaar.[5] The first glimpse of the campaign was released by Rihanna herself, on the social media platform, Instagram. The singer is seen posing seductively next to a large bottle of her fragrance.[6] Further images of the campaign were later released; as behind the scenes footage of the campaign shoot for the fragrance was released on Rihanna's YouTube page.[7] Additionally, a large projection of a promotional image for Rogue was displayed on the Marble Arch at central London to promote the fragrance.[8]

Rihanna also attended the launch of her fragrance in Barbados [9] and in Sephora, Paris on June 4, 2014.[10]

Products[edit]

Rogue For Women By Rihanna Eau De Parfum Spray [4]

  • 124.21 ml/ 4.2 oz
  • 73.93 ml/ 2.5 oz
  • 29.57 ml/ 1.0 oz

Rogue For Women By Rihanna Eau De Parfum Roller Ball [4]

  • 5.91 ml/ 0.20 oz

Rogue For Women By Rihanna Body Lotion [4]

  • 198.14 ml/ 6.7 oz

Reception[edit]

The fragrance was nominated for Celebrity Fragrance of the Year at the 2014 Fragrance Foundation awards,[11] to be held on June 16, 2014.[12]

References[edit]

  1. ^ a b "Rihanna Set to Release New Fragrance". bet.com. 2013-05-17. Retrieved 2014-06-04. 
  2. ^ "Rihanna's Rogue Fragrance is Available Now". style.mtv.com. 2013-09-04. Retrieved 2014-06-04. 
  3. ^ "Rihanna To Release New Fragrance Called 'Rogue'". mtv.com. 2013-07-18. Retrieved 2014-06-04. 
  4. ^ a b c d "Perfumes by Rihanna". perfumesbyrihanna.com. Retrieved 2014-06-04. 
  5. ^ "Rihanna stuns once again the ad for her upcoming fragrance, Rogue". fashionmagazine.com. 2013-07-12. Retrieved 2014-06-04. 
  6. ^ "RIHANNA GOES ROGUE". elle.co.za. Retrieved 2014-06-04. 
  7. ^ "Rihanna Sizzles in Behind-the-Scenes Look at Rogue Fragrance Campaign—Watch the Sexy Video!". eonline.com. Retrieved 2014-06-04. 
  8. ^ "Rihanna's Semi-Naked Body Projected Onto London's Marble Arch To Promote Rogue Perfume". entertainmentwise.com. Retrieved 2014-06-04. 
  9. ^ "Rihanna goes braless launches new fragrance Rogue". dailymail.co.uk. Retrieved 2014-06-04. 
  10. ^ "Rihanna wears all-leather outfit as she arrives at Paris perfume launch". express.co.uk. 2014-06-04. Retrieved 2014-06-04. 
  11. ^ "Vote ROGUE by Rihanna for Celebrity Fragrance of the Year publisher=rihannanow.com". Retrieved 2014-06-04. 
  12. ^ "Fragrance Awards publisher=fragrance.org". Retrieved 2014-06-04.