Roland Robertson
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Roland Robertson is a sociologist and theorist of globalization, who lectures at the University of Aberdeen in Scotland, United Kingdom.
Robertson's theories have focused significantly on a more phenomenological and psycho-social approach than that of more materialist oriented theorists such as Immanuel Wallerstein or Fredric Jameson. For Robertson, the most interesting aspect of our modern (or postmodern) era is the way in which a global consciousness has developed. He lays down a progression of "phases" that capture the central aspects of different eras in global history, asserting that we have entered the fifth phase, that of Global Uncertainty.
Robertson's main works are Globalization: Social Theory and Global Culture (1992) and the edited volume Global Modernities. In Globalization... he was the first sociologist to define the term globalization (as “the compression of the world and the intensification of the consciousness of the world as a whole”). His definition was based on the Japanese business term glocalization, which he introduced into Western social science discourse.
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