|Type||Private, parent company Tecnica Group|
|Founded||Minnesota, incorporated 1982 as Ole's Innovative Sports|
|Headquarters||West Lebanon, New Hampshire|
|Key people||Jeremy Stonier(Co-President)
|Revenue||US$ 2.50 million (2008)|
The company was started by Scott Olson (b. 1960) and Brennan Olson (b. 1964) in Minneapolis as Ole's Innovative Sports; when they sold the company, it became Rollerblade, Inc. and has changed hands over time between Nordica, Benetton Group and Tecnica.
In 1980, Scott and Brennan Olson improved the rollerblades in their own basement. The wheels were better protected, easier to put on, and had better brakes. Before the Olson brothers made the changes to the rollerblades, they were difficult to put on, the wheels were damaged easily, and the brakes were insufficient. Rollerblade is a registered trademark that has been in use since March 1983, though the term "rollerblade" is also used generically for inline skates.
Even though the long established Roces company were the first to manufacture in-line skates in 1981, their distribution was limited to Italy and Central Europe for the first few years, allowing Rollerblade to capitalize and grab a huge percentage of the world market share and almost total dominance of the North American market with their aggressive advertising campaigns and sponsored in-line only sporting events. For the first few years after Rollerblade was formed they were the only manufacturer of in-line skates that had worldwide distribution, and hence the name Rollerblade became synonymous with in-line skates in general.
- "Rollerblade brand skates over to Tecnica - Hardlines - Brief Article". DSN Retailing Today. 2003.
- U.S. Patent and Trademark Office (Filed July 15, 1984). "Trademark Applications and Registrations Retrieval". Retrieved 2007-02-25.
- "Rollerblade: Good things come to those who skate". Philadelphia Inquirer. 18 July 2005. p. C11. Retrieved 24 January 2012.
- Lemelson-MIT (August 1997). "Inventor of the Week Archive:Jake golden & Scott & Brennan Olson (spelling corrected per rowbike.com)". MIT School of Engineering. Retrieved 2007-02-25.
- Skate Log (February 5, 2003). "Benetton Confirms Selling Rollerblade". Retrieved 2007-02-25. and DSN Retailing Today via Find Articles (March 24, 2003). "Rollerblade brand skates over to Tecnica". DSN Retailing Today. Retrieved 2007-02-25.
- Bellis, Mary. "History of Rollerblades". About.com Guide. Retrieved 25 April 2012.
|Look up rollerblade in Wiktionary, the free dictionary.|