Rolling Stone Australia

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Rolling Stone Australia
Rolling Stone logo.svg
Rolling Stone logo
Editor-in-Chief Matt Coyte
Former editors Simon Wordsworth
Rachel Newman
Elissa Blake
Andrew Humphries
Kathy Bail
Paul Gardiner
Jane Mathieson
Phillip Frazer/Alistair Jones
Frequency monthly
Circulation 27,051
Publisher Paper Riot Pty Ltd
First issue January, 1972
Country Australia
Based in Australia
Language English
Website Official website

Rolling Stone Australia is the Australian edition of the United States' Rolling Stone magazine devoted to music, politics, and popular culture, published monthly. The Australian version of Rolling Stone was initially published in 1970 as a supplement in Revolution magazine published by Monash University student Phillip Frazer.[1] It was launched as a fully fledged magazine in 1972 by Frazer[2][3] and is the longest surviving international edition of Rolling Stone.[4]

History[edit]

Main article: Go-Set

The Australian version of Rolling Stone launched in May 1970 as a supplement in Revolution, a counter-culture magazine edited and published by Phillip Frazer in Melbourne as an offshoot of his teen-based pop newspaper Go-Set.[1][5] Go-Set introduced a counter-culture supplement called Core on 13 December 1969, edited by Ed Nimmervoll[1] who had worked on Go-Set since 1966.[3] Frazer soon decided that the "Core" material deserved a stand-alone publication for older readers, and on 1 May 1970, Go-Set Publications launched the feisty tabloid titled Revolution, co-edited by Frazer and Jon Hawkes.[5] From its fourth issue onward Revolution included a supplement of Rolling Stone pages under an agreement Frazer made with its Californian owner and publisher Jann Wenner.[1] In August 1971 Revolution became High Times[5](before the US magazine of that name), which featured Australian underground cartoons curated by co-editors Pat Woolley and Macy McFarland.[1] Frazer left Go-Set and High Times early in 1972 and, with his business partner Geoff Watson, launched the Australian Rolling Stone as a fully fledged magazine, five years after the flagship started in the United States.[2][3] Rolling Stone Australia was published fortnightly, devoted to music, politics, and popular culture; with a few local articles supplementing the major features from the parent magazine. In August 1972 Frazer launched an Australian counter-culture magazine The Digger which was published fortnightly, then monthly, until December 1975, when Frazer left Australia for the United States.[1]

The first edition [of "Rolling Stone"] I saw was just so quirky. It was basically a tabloid format, A3-sized, folded so that it looked the size of an A4 page. It was on newsprint and because it was folded you could have the huge image on the front cover. It was very simple, it was just the essence of hipness

—Bruce Elder, 12 April 2002[6]

In 1974, Frazer sold the licence to a group of journalists led by former Financial Review writer Paul Gardiner, with Jane Mathieson and Paul Comrie-Thompson.[7] The first Australian act on the cover was Skyhooks in 1976, who reportedly hated the photo, but it did mark a broadening recognition of local acts in the magazine.[4] Together Gardiner, Mathieson and Comrie-Thompson built Rolling Stone Australia up as a major player in terms of circulation, shifting about 35,000 copies each fortnight.[7] Gardiner and his wife Mathieson were in control until 1987, when they too pulled out amid mounting debts and American indifference.[8]

After remaining dormant for six months, Phillip Keir acquired the rights to publish it in 1987 in partnership with his wife Lisa-Belle Furhagen and his friend Toby Creswell.[2] The three university friends having virtually no publishing experience decided to pool their money and buy the licence from the Americans.[8] Creswell and Keir were old friends dating back to their school days at Sydney Grammar School, whilst Keir and Furhagen were married.[9] In 1992 when the friendship fell out and the marriage broke up, Keir retained the magazine, which became the flagship title of Next Media Pty Ltd. The following year Creswell and Furhagen started the publishing company Terraplane Press/Terraplanet[8] and launched Juice in direct competition to Rolling Stone.[10]

Australian Rolling Stone celebrated its 25th year with a special collector's edition in May 1998, and at that time the publishers claimed the current circulation was around 40,000.[11] In 2008 Next Media Pty Ltd was purchased by Worseley Media, in a deal that saw ACP Magazines acquire Rolling Stone magazine in exchange for ACP titles Tracks and Waves.[2][12] A few months later, ACP relaunched Rolling Stone, with a new look and size.

Year after year, Rolling Stone Australia has made me proud. They have executed the Rolling Stone mission with style, intelligence and energy. My hat is off to everyone who has contributed to this success over the years and I look forward to even greater years to come.

—Jann Wenner, 2009[13]

In 2008 the magazine averaged sales of 27,051 copies a month,[14] down from 29,372 the year before and about 40,000 at the time of its 30th anniversary issue six years previous. Its average readership in March 2008 was 301,000, compared with 296,000 a year earlier; the readership had peaked in December 1994 at 392,000.[11]

ACP was acquired by Bauer Media Group in 2012 and in 2013 editor Matt Coyte took over the franchise through his company Paper Riot Pty Ltd.

In July, 2014 Rolling Stone Australia launched their own independent website [15]

The Australian version is the longest surviving international edition of Rolling Stone magazine.[4]

References[edit]

  1. ^ a b c d e f Kent, David Martin (September 2002). The place of Go-Set in rock and pop music culture in Australia, 1966 to 1974 (PDF). Canberra, A.C.T.: University of Canberra.  NOTE: This PDF is 282 pages.
  2. ^ a b c d Jackson, Sally (2008-05-01). "Rolling Stone set to gather new boss". The Australian (News Limited). Retrieved 2009-03-23. [dead link]
  3. ^ a b c Kent, David Martin (2000). "Go-Set: The Life and Death of an Australian Pop Magazine". Milesago. Retrieved 2009-03-23. 
  4. ^ a b c "Rolling Stone (Australia)". Milesago. Retrieved 2009-03-24. 
  5. ^ a b c Cock, Peter (1979). Alternative Australia: Communities of the Future?. Quartet Books. ISBN 978-0-908128-09-9. Retrieved 2009-03-26.  NOTE: On-line version is a 'snippet view'
  6. ^ Mangan, John (2002-04-12). "Still rolling after thirty years". The Age (Fairfax Media). Retrieved 2009-03-24. 
  7. ^ a b Eliezer, Christie (2004-06-29). "Aussie Rolling Stone Publisher Gardiner Dies". Billboard Biz. Retrieved 2009-03-23. 
  8. ^ a b c Boots, Tim (2007-04-23). "Rolling Stone still rocking 35 years on". The Sydney Morning Herald (Fairfax Media). Retrieved 2009-03-19. 
  9. ^ Elder, Bruce (2002-04-13). "Written in Stone". The Sydney Morning Herald (Fairfax Media). Retrieved 2009-03-24. 
  10. ^ Veldre, Danielle (2003-04-11). "Juicy new campaign for Pacific Magazine". B&T Today. Retrieved 2009-03-24. [dead link]
  11. ^ a b Jackson, Sally (2008-05-22). "Fresh home and hopes for Rolling Stone". The Australian (News Limited). Retrieved 2009-03-24. 
  12. ^ Jackson, Sally (2008-05-22). "ACP rolls Stone in title swap". The Australian (News Limited). Retrieved 2009-03-24. 
  13. ^ "ACP Magazines to publish Rolling Stone". ACP Magazines. Retrieved 2009-03-24. [dead link]
  14. ^ "Roy Morgan Readership estimates for Australia for the 12 months to December 2008". Roy Morgan Research. 2009-02-19. Retrieved 2009-03-23. 
  15. ^ "Rolling Stone Australia". 

External links[edit]