Ronseal

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The Ronseal logo.

Ronseal is a British wood stain, paint and preservative manufacturer, known for the "Does exactly what it says on the tin" phrase. The advertising slogan was created by agency HHCL which has since entered popular culture.

The company, a wholly owned subsidiary of the Sherwin-Williams Company, is based in Chapeltown, Sheffield.

History[edit]

In 1792, the Newton Chamber Group was founded. In 1896 Ronuk was founded in Portslade, Brighton. Ronuk was purchased by Izal Ltd in 1960, itself owned by the Newton Chambers Group in Sheffield. In 1956, Ronseal launched into the DIY market with Ronseal - Floor and Wood Seal. In 1964, the company moved to Chapeltown, Sheffield, where it still resides today. [1]

Known as Roncraft, it became a separate sales division of Izal in 1970 and was bought three years later by the Sterling Drug Company.

In 1989, Sterling was bought by Eastman Kodak until the multinational photographic company sold all of its do it yourself business to Forstmann Little & Co. in 1994. The New York-based investment bank renamed the company to Ronseal Ltd and sold it to Sherwin-Williams in 1997.

References[edit]

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