Rooh Afza
Rooh Afza (Urdu: روح افزہ, Hindi: रूह अफ़ज़ा Bengali: রূহ আফজা) is a concentrated drink. It was formulated by Hakeem Hafiz Abdul Majeed[1] and manufactured by the companies founded by him and his sons, Hamdard (Wakf) Laboratories, India since 1906 and Hamdard (Waqf) Laboratories, Pakistan, since 1948.[citation needed] It is also made in Bangladesh by Hamdard Laboratories (WAQF) Bangladesh.[citation needed]
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[edit] Ingredients
Its original formulation included:[2]
- Herbs: Pigweed ("Khurfa seeds", Portulaca oleracea), Chicory, wine-grape raisins (Vitis vinifera), European white lily (Nymphaea alba, blue star water lily (Nymphaea nouchali), lotus (Nelumbo), Borage and Coriander
- Fruits: orange, pineapple, carrot and watermelon
- Vegetables: spinach, mint and mướp hương (Luffa aegyptiaca)
- Flowers: rose, keora (Pandanus fascicularis), lemon and orange
- Roots: vetiver (Chrysopogon zizanioides)
[edit] Original Preparation
- 1 glass cold milk
- 2 tablespoons Rooh Afza
- 2 ice cubes
[edit] Other Preparation
Rooh Afza is said to be a satisfying alternative for strawberry milk.[3] It is often mixed with milk and ice.[4] Sometimes people make it with ice cream, 7 Up, and Coke.[citation needed] Rooh Afza is traditionally made in preparation for breaking the fast during Ramadan,[5] the holy month of fasting for Muslims. It is most commonly used to make a refreshing drink (cheeni) and adding to lemonade for a refreshing treat. Rooh Afza can also be consumed with water by those who are lactose intolerant (in the form of Sharbat). The same preparation for milk is used and is popularly served in India with water as a refreshing drink for visitors and in some northern Indian restaurants.
Rooh Afza is now found in the western market, with supermarkets such as Tesco, Sainsburys and Morrisons in the UK selling it.[citation needed] It is also available in small Indian/Pakistani/Bengali shops in Australia. In Melbourne, every Ramadan the sales of Rooh Afza goes up, despite the winter season.
[edit] References
- ^ http://www.hamdard.com/about_hamdard.php
- ^ Rooh Afzal (The First Processor) http://web.archive.org/web/20080118103558/www.hamdard.com/rooh_afza/rooh_afza_processor.htm
- ^ Monica Bhide, "Spicing Up the American Diet," June 3, 2009, at http://www.npr.org/templates/story/story.php?storyId=104833185&ps=rs (last visited Sept. 8, 2010).
- ^ A SWEET GLOBAL REFRESHER COURSE THERE'S A WHOLE WORLD OF COOL SYRUPS RIGHT AT OUR DOORSTEP. SO LET 'EM POUR! http://www.nydailynews.com/archives/lifestyle/1995/06/21/1995-06-21_a_sweet_global_refresher_cou.html
- ^ http://www.accessmylibrary.com/coms2/summary_0286-33166739_ITM Roohafza reigns supreme in Pakistan during Ramadan
[edit] External links
- Rooh Afza or Sharbat Rooh Afza at Hamdard (Wakf) Laboratories, India website
- Rooh Afza at Hamdard (Waqf) Laboratories, Pakistan website
- Rooh Afza at Hamdard (Waqf) Laboratories, Bangladesh website
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