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Type Hotel coupon guide
Format Tabloid, Web
Owner(s) Travel Media Group
Publisher Travel Media Group
Founded 1982
Language English
Circulation 36 million (annually)

RoomSaver (now " The Guide") is a North American hotel coupon guide distributed free of charge at welcome centers, rest areas, travel plazas, restaurants, gas stations, and other stops along the interstates[1][2][3] of the continental U.S.

In March, 2012, was officially rebranded to and the RoomSaver print guide was renamed to The Guide.[4]

The publication provides discount coupons, maps, and hotel locations for over 5,200 hotels, motels, and resorts throughout the lower 48 states [5] and parts of Canada. and is owned by Travel Media Group,[6] (A Dominion Enterprises company).


More than 36 million Guides are published annually.[7]

In 2011 more than 1,200,000 coupons were printed.[8]

Guides' First Year[edit]

  • Greater America ID/MT/WY/ND/SD/NE/KS/MN/IA/WI 1997
  • Mid America IL/IN/KY/MI/MO/OH 1997
  • Arkansas/Oklahoma/Texas 1997
  • Ohio 1997
  • Kentucky 1997
  • Indiana 1997
  • Michigan 1997
  • Missouri 1997
  • Kansas 1997
  • Colorado 1997
  • Four Corners AZ/CO/NM/UT 1997
  • Arizona/New Mexico 1997
  • Northwest OR/WA 1997
  • California/Nevada 1997
  • California 1997
  • Texas 1997
  • Northeast ME/NH/VT/MA/RI/CT/NY/NJ/PA/DE/MD/DC/VA 1984
  • Alabama 1997
  • Louisiana/Mississippi 1997
  • Tennessee 1997
  • Mid Atlantic MD/DC/VA/WV 1986
  • North Carolina 1986
  • Georgia 1985
  • South Carolina 1987
  • North Carolina/South Carolina 1985
  • Florida 1982
  • Illinois 1997
  • Pennsylvania 1989


RoomSaver was founded by Wilson McKinney in 1982[9] as Exit Information Guide. McKinney, the owner of a sign and billboard business[10] , noticed that motels advertising on billboards were not communicating well to tired, nighttime drivers because the signs were unlit and difficult to see. McKinney wanted to communicate with these drivers in a new way, so he created an information guide for interstate travelers to be distributed along major roadways. McKinney started the company out of his Gainseville, Florida home with only three employees. Initially, the coupon booklet gave advertising space to motels for free and charged travelers a small fee. After a short time, McKinney changed his business model, making the booklet free to travelers and charging motels.

The Exit Information Guide became The Traveler Discount Guide in 1987. In January 1999, the company was sold to a venture capital group, The Richards Group, which sold the publication to Trader Publishing Company in November 2000.[11]

Trader’s parent, Landmark Communications (now Landmark Media Enterprises, LLC), split the company in 2006, creating Dominion Enterprises.[edit]

RoomSaver's website was located at, where travelers could search for featured motels and discounts, read travel tips, subscribe to their newsletter, and become a member of their Travel Club. The website was created in 1999 to complement the RoomSaver print guide. In April 2008 was redesigned and re-engineered to update its appearance; it made searching for coupons simpler and added enhanced features such as maps and driving directions. Using City Search, visitors can view results on an interactive map, and the Advanced Search option allows visitors to screen properties by chain, amenities, and rate range. also features a Travel Club to save "clipped" online coupons and sign up for e-mail updates for destination cities.

In March, 2012, was officially rebranded to and the RoomSaver print guide was renamed to The Guide.[12] The site was launched with a new design and functionality, but maintains the same general mission.

See also[edit]


External links[edit]