Root Sports

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Root Sports
Root sports logo.png
Launched April 1, 2011
Network Fox Sports Networks
Owned by DirecTV Sports Networks
(DirecTV, LLC)
Picture format 480i (SDTV)
720p (HDTV)
Country United States
Language English
Broadcast area National, through regional affiliates
Headquarters Seattle, Washington
Formerly called FSN (four affiliates)
Website Root Sports

Root Sports is the collective name for a group of regional sports networks that are owned by DirecTV Sports Networks, and affiliated with Fox Sports Networks. While previously operating under FSN branding, these four channels relaunched under the Root Sports name on April 1, 2011, coinciding with the start of the MLB regular season. Collectively, the Root Sports channels serve 8.3 million cable and satellite subscribers in 18 states.[1]

History[edit]

Liberty Media originally acquired FSN's Pittsburgh, Northwest, and Rocky Mountain/Utah operations as part of a 2008 deal with News Corporation, who exchanged the networks, $550 million, and their controlling interest in The DirecTV Group for a 16.3% share of News Corp. that had been owned by Liberty.[2] These three FSN affiliates became part of the Liberty Entertainment division, who also owned a stake in GSN. In November 2009, Liberty Entertainment was spun-off into DirecTV, and the FSN affiliates became part of the new DirecTV Sports Networks division.[3][4]

In December 2010, DirecTV announced that it would be re-branding its FSN affiliates in 2011 under the new name Root Sports. The new brand was created to emphasize connections between the network and fans who passionately support (or "root" for) their local teams. The networks would, according to then DirecTV Sports Networks President/CEO Mark Shuken, have a "mindset" that "enables us to go from simply covering teams and games to providing an immersive experience as a fan and for the fan."[1] The introduction of Root Sports was also intended to signify a form of independence from FSN; however, the Root Sports networks will maintain their current affiliations with the system.[5][6]

The Root Sports brand was phased in on the networks during the first quarter of 2011, and officially replaced the channels' FSN branding (FSN Pittsburgh, FSN Northwest, FSN Rocky Mountain, FSN Utah) on April 1, 2011. The launch of Root Sports coincided with the opening weekend of the 2011 Major League Baseball season, as Root Sports holds broadcast rights for all of the MLB teams in their respective regions.[1]

On August 6, 2014, a reorganization plan for the bankrupt regional sports network Comcast SportsNet Houston was filed: backed by the Houston Astros and Houston Rockets, the plan proposed that DirecTV Sports Networks and AT&T purchase the network as a 60/40 joint venture. If approved, this would likely result in CSN Houston being re-branded as a Root Sports network upon the consortium's takeover.[7]

Networks[edit]

The Root Sports group consists of four FSN affiliated sports networks:

Name Region served Home to Former name Notes
Root Sports Northwest Pacific Northwest, covers primarily
teams from Washington and Oregon
Seattle Mariners (MLB),
Seattle Seahawks (NFL, team shows only),
Seattle Sounders FC (MLS),
Utah Jazz (NBA; via Root Sports Utah),
Portland Timbers, WHL
and local coverage of the Pac-12,
Western Athletic, Big Sky,
Mountain West, and West Coast conferences.
FSN Northwest In 2013, the Mariners acquired a controlling stake in the network as a result of its extended rights deal with Root Sports Northwest. DirecTV remains partial owner and operator of the network.[8]
Root Sports Pittsburgh All of Pennsylvania except the
Philadelphia market, most of
West Virginia, far Western Maryland,
southeastern Ohio and
far eastern Kentucky
Pittsburgh Penguins (NHL),
Pittsburgh Pirates (MLB),
Pittsburgh Steelers (NFL, team shows only),
California University of Pennsylvania,
WPIAL high school football,
and local coverage of the
Big East (via ESPN Plus),
Northeast, Atlantic Coast,
Big 12 and Pac-10 conferences.
FSN Pittsburgh
Root Sports Rocky Mountain Denver and the Rocky Mountains Colorado Rockies (MLB),
Denver Pioneers, and local coverage of the
Big 12, Big Sky, Western Athletic,
Conference USA, Mountain West conferences.
FSN Rocky Mountain
Root Sports Utah Utah Utah Jazz (NBA),
University of Utah and Utah State University
FSN Utah Subfeed of Root Sports Rocky Mountain.

References[edit]

  1. ^ a b c "Root Sports to Launch April 1," from Broadcasting & Cable, 3/31/2011
  2. ^ Hearn, Ted (2008-02-25). "Liberty Media Completes DirecTV Buyout". Multichannel News. Retrieved 6 May 2009. 
  3. ^ Liberty Sports Rebrands As DirecTV Sports Networks - Liberty Transaction Triggers New Name For Group FSN NW, Pittsburgh, Rocky Mountain Multichannel News November 20, 2009
  4. ^ Tim Mullaney and Kelly Riddell (May 4, 2009). "DirecTV Group to Combine With Liberty Entertainment". Bloomberg News. 
  5. ^ Press Release on renaming of 'Root Sports' via penguins.nhl.com, 12/17/2010
  6. ^ "'Root Sports' new name for sports networks". Denver Business Journal. December 17, 2010. Retrieved 5 February 2011. 
  7. ^ Barron, David (August 6, 2014). "AT&T, DirecTV to take over Comcast SportsNet Houston". Houston Chronicle. Retrieved August 7, 2014. 
  8. ^ Eaton, Nick (April 16, 2013). "Update: Mariners buy, will control Root Sports Northwest TV network". Seattle Post-Intelligencer. Retrieved April 16, 2013. 

External links[edit]