Rotation Curation

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Rotation Curation, also #RotationCuration, is the concept of rotating the spokesperson on a broad scoped social media account. Such a scope can be a location, a country, an organization, a group, and so on. The concept is prominent on Twitter, but has also been ported to Instagram.


The concept originated December 10, 2011, when Svenska Institutet and VisitSweden launched Curators of Sweden.[1] The project hands the official Twitter account @Sweden to a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own personality.

The original idea has been reported on in mass media around the world[2][3][4][5][6] and inspired the launch of many similar projects. The Twitter account @PeopleofLeeds started January 15, 2012, where citizens of Leeds represent their hometown. January 18, 2012, @WeAreAustralia and @TweetWeekUSA, followed by @CuratorsMexico and @BasquesAbroad January 21. All of these are unofficial accounts without governmental influence or sanctions, as well as the actual foundation for the concept of Rotation Curation, which is to let official and unofficial projects, countries, cities, companies, cultural, and, or other types of groups to rotate their spokespersons, curators, every week.[7][8]

Initially most of these projects all had a location in common, which saw the creation of the concept Location Curation, with the hashtag #LocationCuration. When the idea spread to organisations unbound by location the expression was abandoned. Because of their common concept of rotating the holder of the account, people on Twitter decided to use the expression #RotationCuration, which was coined by the user @auldzealand March 22, 2012.

Although it was said above that the concept originated December 10, 2011, it is worth mentioning that something was probably started already in April 2011: "Travelling without Moving" for the Twitter account named @Trawom. The intention of this project is that this Twitter account is supposed to travel the world by being handed over from person to person. On April 18, 2011, Twitter user @Pausanias wrote on his blog:

I have just created a Twitter Account named @Trawom, which is a silly acronym for "Travelling without Moving" (which again I pinched from Jamiroquai’s album title).

The idea is to use this twitter account @Trawom myself for a while and then hand it over to someone else, asking her/him to do the same. The interesting thing will be to follow @Trawom with my genuine account @Pausanias and see where it goes.

I have no idea if it will ever get across the city limits of Bonn, but it’s worth a try.

Connected to the twitter account I also created a corresponding googlemail account, which I also plan to hand over to the next "owner" of @Trawom. Of course I will track the latest changes and hand overs of the account here in my blog.

So the first one who migrated the principle of Rotation Curation to Twitter was Maxim Loick, a.k.a @Pausanias.

List of Rotation Curation projects[edit]

All statuses as of January 13, 2015.

Countries and Regions

Country/Region Handle Website Status
 Australia @WeAreAustralia We Are Australia Active
 Austria @WeareAustria We Are Austria Inactive
 Canada @PeopleofCanada @PEOPLEOFCANADA Active
 Catalonia @CatalanVoices Catalan Voices Active
 China @curatorchina Inactive
 Cyprus @JustACypriot Just A Cypriot Inactive
 Czech Republic @WeAreCzech We Are Czech Inactive
 Denmark @DenmarkTweets Inactive
 Europe @i_am_europe I Am Europe Active
 Fiji @WeAreFiji Inactive
 France @weareFrance Curators of France Active
 Germany @I_amGermany @I_amGermany Active
 India @WeAreHindustan WeAreHindustan Active
 Indonesia @weRIndonesian We aRe Indonesian Active
 Ireland @Ireland Active
 Italy @I_am_Italy I Am Italy Inactive
 Japan @We_Japan We Japan Active
 Malaysia @twt_malaysia Project TwitterJaya Active
 Mexico @CuratorsMexico Curators of Mexico Active
 Netherlands @Netherlanders[9] Netherlanders Active
 New Zealand @PeopleOfNZ People of New Zealand Active
 Nigeria @wearenaija We Are Naija Inactive
 Pakistan @iam_pakistan I Am Pakistan Active
 Philippines @WeAreFilipinos Inactive
 Russia @We_R_Russia Inactive
 Scotland @ScotVoices @ScotVoices Inactive
 Singapore @hellofrmSG @hellofrmsg Active
 South Africa

South Africa had its first country curator on Twitter in early 2012 under the handle CurateZAR

 Sweden @sweden[10] (Official account) Curators of Sweden Active
 Syria @TweetWeekSyria Tweet Week Syria Inactive
 UK @PeopleofUK People of UK Active
 Ukraine @WeAreUkraine Active
 United Arab Emirates @weareUAE Active
 USA @TweetWeekUSA Inactive

States, cities, counties and neighborhoods

Cultural and ethnic groups

Companies, organisations and events



  • Former #RoCur curators of other accounts, now gone "pro" - @RoCurPro2x (Inactive) (account shared by two curators per week who have curated other #RoCur #RoCur projects)
  • Students - @StudentsRoCur (Deactivated 28/07/2013)

See also[edit]


  1. ^ [1][dead link]
  2. ^ "@sweden's Citizen Driven Nation Branding is a Global Success". Reuters. 2012-04-19. Retrieved 2013-11-21. 
  3. ^ "Regular Citizens Now in Charge of Sweden’s Twitter Account |". 2011-12-16. Retrieved 2013-11-21. 
  4. ^ [2][dead link]
  5. ^ Savage, Maddy (2012-01-14). "BBC News - Twitter feed gives Swedes a new picture". Retrieved 2013-11-21. 
  6. ^ Bill O'Reilly (2012-03-26). "Swedish Mom Starts 'Breastfeeding Riot' - Fox Nation". Retrieved 2013-11-21. 
  7. ^ "Beyond @sweden: More Country Names on Twitter are Rotating Users". 2012-06-26. Retrieved 2013-11-21. 
  8. ^ "Chronology". Rotation Curation. Retrieved 2013-11-21. 
  9. ^ "@Sweden Welcomes @Netherlanders to Twitter". 2012-07-03. Retrieved 2013-11-21. 
  10. ^ "Many Voices of Sweden Via Twitter". The New York Times. Retrieved 2013-11-21. 
  11. ^ Renuka Phadnis (15 Dec 2014). "‘@WeAreBangalore most active among Twitter handles of cities, States in country’". The Hindu. 
  12. ^ Zoya Philip (24 Oct 2013). "Voice Your Opinion! Bengaluru's own Twitter Rotation Curation initiative is alive and active". Deccan Chronicle. p. 18. 
  13. ^ "Vermonters Taking Turns on Twitter". The New York Times. Retrieved 2013-11-21. 
  14. ^ "Är du veckans akademiker? - Saco". Retrieved 2013-11-21. 


External links[edit]