The song's theme is to show that no matter where you are from, everyone who lives in the hood has to struggle.
Put in game down here, make change down here
Cause I serve them fiends, that raw 'caine down here
You say the wrong thang, get ya back blown round here
Cause gangsta's rep they hood, by the zone round here
In the music video, each rapper portrays the gritty life in their low income neighborhoods they grew up in throughout a single day. Memphis Bleek rapping in some public housing apartments behind him in Brooklyn, New York in the early morning, Trick Daddy raps in front of some low cost apartments, run down houses and stores in Miami, Florida in the afternoon/mid-day, and T.I. raps on the front lawn of a house in a low income neighborhood in Atlanta, Georgia in the evening/dusk. The video features cameos by Jay-Z and a then unknown Rick Ross and Pitbull.