The Rouse Company
|Former type||Commercial Real Estate Development|
|Successor(s)||General Growth Properties Inc., The Howard Hughes Corporation (2010)|
|Key people||James Rouse, Melvin J. Berman|
|Subsidiaries||The American City Corporation|
The Rouse Company built some of the first enclosed shopping malls, and it pioneered the development of festival marketplaces, such as Jacksonville Landing in Jacksonville, Faneuil Hall in Boston, South Street Seaport in New York City, Waterside in Norfolk, Harborplace in Baltimore, and Bayside Marketplace in Miami. They also developed The Shops at National Place in downtown Washington, D.C. that opened in 1984-85.
The company has also been credited as the pioneer of the first successful food court in an enclosed shopping mall, when the second-floor food court at the Paramus Park shopping mall in New Jersey opened for business in March 1974. It followed an unsuccessful attempt at the Plymouth Meeting Mall in 1971, which reportedly failed because it was "deemed too small and insufficiently varied."
Rouse created the subsidiary company The American City Corporation to take adavantage of the National Urban Policy and New Community Development Act of 1970, A HUD program which granted developers incentives and loans to build Title VII "New Towns" with manditory percentages of low income housing projects.
Its community projects include the Village of Cross Keys in Baltimore and the planned cities of Columbia, Maryland (where it was headquartered), Bridgeland Community, Texas, and Summerlin, Nevada. The Rouse Company was also an investor in the planned community of The Woodlands, Texas.
The Company Moved its headquarters to the Cross Keys development, then to the project at Columbia Maryland in December 1969.
In 1996, The Howard Hughes Corporation, which had extensive property and other business interests, became a subsidiary. On November 12, 2004, the Rouse Company was sold to Chicago-based General Growth Properties Inc., another shopping mall developer.
- The American City Corporation (January 1971). Urban Life In New and Renewing Communities.
- Paul Marx. Jim Rouse: Capitalist/idealist. p. 160.
- "Columbia's first 25 years: a chronology". Baltimore Sun. 14 June 1992.
- "Over 50 Years of Experience". General Growth Properties. Retrieved 2009-12-09.[dead link]
- http://www.ggp.com/Content/Corporate/docs/PressReleasePDF/Rouse%20Information%20Package%20August%2029,%202011.pdf Information Package]. Rep. Rouse Properties, 21 Aug. 2011.