Roustam Tariko

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Roustam Tariko
Born Рустам Тарико
March 17, 1962 (1962-03-17) (age 52)
Menzelinsk, Tatarstan
Residence Moscow
Citizenship Russia
Education Moscow Institute for Railway Engineering
INSEAD
Known for founder of Russian Standard Vodka and Russian Standard Bank
Net worth Increase US$ 1.9 billion (est.)
(March 2011)[1]
Spouse(s) Single, 3 children

Roustam Tariko (Russian: Рустам Тарико; born March 17, 1962[2]) is the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion.

Biography[edit]

Early life[edit]

Born in the town of Menzelinsk in Tatarstan on March 17, 1962, Tariko moved to Moscow to study at the age of 17. He graduated in 1989 from the Economics faculty of Moscow Institute for Railway Engineering and got an MBA from INSEAD in France in 2000.[3]

Entrance to the business world[edit]

The economic reforms of the 1980s created new business opportunities, which Tariko recognized and took advantage of. Unlike many other Russian businessmen who created their empires through the privatization of state enterprises in the early 1990s, Tariko built his company from scratch.

While studying, Tariko had a part-time job as a street cleaner. He says he had to get up early and clear the snow even if it was −20C. Already at this point, Tariko had an eye for making money: Tariko's first business was a small cleaning company he established with two friends.[4]

In the late 1980s, Tariko began importing Kinder Surprise and Ferrero Rocher chocolates to the Soviet Union and selling them for rubles. Previously, such goods were only available in hard currency stores closed to average Russians. Tariko parlayed his success in selling Italian chocolates into an exclusive contract to import the Martini brand. Record sales of Martini enabled him to grow his company Roust Inc. into the leading importer of premium spirits in Russia.[3]

Hotel Renovation[edit]

Expansion[edit]

Building on his success, Tariko wanted to build a Russian consumer brand which would "embody the vibrant spirit of Russia." Tariko reportedly wondered why Russia, the birthplace of vodka and the biggest vodka market in the world did not possess a domestically produced premium vodka brand. In 1998, Tariko, through his Russian Standard Company, brought to market Russian Standard Vodka Original, the first genuinely Russian premium vodka. It became an almost instant success, and quickly established itself as the number one brand of its kind in the country.

In 1999, Tariko expanded his empire into the banking business by founding Russian Standard Bank. Today, the bank is the market leader in consumer finance and the country's largest consumer lending bank.

In total, the companies belonging to Tariko's holding company Russian Standard Corporation now employ over 25,000 people.[3]

Net worth[edit]

In Forbes magazine's "World's Richest People" ranking of 2009, Tariko was listed at number 647 with an estimated wealth of $1.1 billion.[5]

References[edit]

External links[edit]