Rovio Entertainment

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Rovio Entertainment Limited
Industry Video Games
Founded 2003 (as Relude)
2005 (as Rovio Mobile)
2011 (as Rovio Entertainment)
Founder Mikael Hed
Niklas Hed[1]
Headquarters Espoo, Finland[1]
Key people
Pekka Rantala, CEO
Teemu Suila, COO
Blanca Juti, CMO
Products Angry Birds Series
Revenue €156 million (2013)[2]
€26.9 million (2013)[2]
Owner Kaj Hed (70% owner)[3]
Number of employees
800 (April 2014)[2]
Divisions Rovio Animation
Rovio Stars
Rovio LVL11
Futuremark Games Studio

Rovio Entertainment Limited, previously known as Relude and Rovio Mobile, is a Finnish developer, publisher, distributor of video games and entertainment company headquartered in Espoo, Finland.[4] The company was founded in 2003 as a mobile game development studio named Relude, and was renamed to Rovio Mobile (Finnish for pyre) in 2005.[5] The company is best known for creating the Angry Birds franchise.


Rovio Headquarters is in this office complex in Keilaniemi, Espoo.

In 2003, three students from Helsinki University of Technology (currently Aalto University School of Science), Niklas Hed, Jarno Väkeväinen, and Kim Dikert participated in a mobile game development competition at the Assembly demo party sponsored by Nokia and HP. A victory with a real-time multiplayer game called King of the Cabbage World compelled the trio to set up their own company, Relude. King of the Cabbage World was sold to Sumea (now known as Sumea Studios as part of Digital Chocolate), and renamed to Mole War, which became one of the first commercial real-time multiplayer mobile games. In January 2005, Relude received its first round of investment from a business angel, and the company changed its name to Rovio Mobile.[citation needed]

In December 2009, Rovio released Angry Birds, its 52nd game, a puzzle game where a bird is flung using a slingshot for the iPhone; it reached No. 1 spot in the Apple App Store paid apps chart after six months, and remained charted for months after.[6] Angry Birds has since been downloaded over 1 billion times,[7] with paid downloads accounting for more than 25% of total downloads, making it one of the top selling games in the Apple App Store. In May 2012, Rovio announced that its mobile game Angry Birds had reached its 1 billionth download.

In March 2011, Rovio raised $42 million in venture capital funding from Accel Partners, Atomico and Felicis Ventures.[8] In July 2011, the company changed its name to Rovio Entertainment Ltd.[9] In June 2011, the company hired David Maisel to lead their 'Angry Bird' movie production.[10] By October 2011, Rovio purchased Kombo, a Helsinki-based animation company.[11] The animation studio was acquired to produce a series of short videos released in 2012.[12]

In March 2012, Rovio acquired Futuremark Game Studios, the game development division of benchmarking company Futuremark for an undisclosed sum.[13]

In July 2012, Rovio announced a distribution partnership with Activision to bring the first three Angry Birds titles to video game consoles and handhelds, in a collection named Angry Birds Trilogy. The title was released on September 25, 2012 (a port for the Wii and Wii U consoles was released in 2013).

On November 8, 2012, Rovio released Angry Birds Star Wars, an iteration of its popular game licensed from the Star Wars original trilogy, for mobile devices and PC.[14] Rovio partnered with Activision again to port the title to video game consoles and handhelds, with it being released on those platforms on October 29, 2013. A sequel, Angry Birds Star Wars II, based on the Star Wars prequel trilogy, was released on September 18, 2013.

In March 2013, Rovio launched its muliplatform ToonsTV channel starting with Angry Birds Toons.[15]

As of 2013, Rovio became a videogame publisher and is publishing third party games through their Rovio Stars program.[16]

In January 2014, it was revealed that their flagship series, Angry Birds, "leaked data" to third-party companies, perhaps even surveillance agencies like the NSA.[17] In retaliation, anti-NSA hackers defaced Rovio's website.[18]

As of May 2014, Rovio releases its non-Angry Birds titles under a new name, Rovio LVL11.[19] The first game published under this title is Retry[20] and the second is Selfie Slam.[21]

As of June 2014, Rovio considers themselves an entertainment company, not a game company. This is reinforced by Rovio's merchandise and licensing business accounting for about half of its annual revenue of $216 million in 2013.[22]

In August 2014, Rovio announced that Mikael Hed will step down as CEO in January 2015 in favor of Pekka Rantala.[23] Hed remains on Rovio's board and became the chairman of Rovio Animation.

In December 2014, Mikael Hed laidoff 110 employees after net profits halved in 2013 due to its recent games, Angry Birds Epic and Go!, which have not being that successful as past games.[24] Rovio closed its Tampere studio, moving its operations to Espoo.

Rovio Entertainment suffered from a 73% decrease in profit, earning only €10 million in 2014. Chief executive Pekka Rantala later stated that the decrease is due to the poor sales of the licensed merchandise and the by-products of Angry Birds. He also noted that "the company are unsatisfied over the result of our licensing business".[25]


Rovio Animation[edit]

Rovio Animation produces content for multiplatform channel ToonsTV, which is owned by Rovio. It is available in most of the Rovio apps, video-on-demand providers, smart TVs and other connected devices.[15] As of December 2014, its content was viewed more than four billion times.[26]

On March 16, 2013, ToonsTV was launched by Rovio starting with Angry Birds Toons.[15] It was followed by a Bad Piggies-based animated series Piggy Tales, which premiered on April 11, 2014.[27] The second season of Angry Birds Toons debuted on October 19, 2014,[28] and an animated series based on Angry Birds Stella came out on November 1, 2014.[29]

ToonsTV also streams a third-party content, including Graphic India/POW!/Stan Lee's Chakra: The Invincible series, at least four shows from Xilam Animation, National Geographic KidsAmazing Animals, Jim Henson's classic show Fraggle Rock and works from Hasbro Studios.[15]

Rovio Stars[edit]

As of 2013, Rovio became a game publisher and is publishing third party games through their Rovio Stars program. In this program, Rovio helps other game studios develop their game and then helps to distribute the game. The Rovio Stars games are Tiny Thief, Juice Cubes, Plunder Pirates, and Jolly Jam. Sky Punks is an upcoming game to be published by Rovio Stars.

Icebreaker: A Viking Voyage was a game published by Rovio Stars, but it is no longer published by mutual agreement with Nitrome in April 2014.[30]

Word Monsters was also a game published by Rovio Stars, but as of August 2014 it is no longer published by them.

Rovio LVL11[edit]

Rovio releases non-Angry Birds experimental games under their Rovio LVL11 arm. The Rovio LVL11 games are Retry and Selfie Slam.


Retry is a clone of Flappy Bird with additional features and was released worldwide in October 2014.[31]

Selfie Slam

In Selfie Slam the player takes a selfie and adds limbs to make an avatar, then uses the avatar to play a selection of mini-games, it soft launched in September 2014.[32] The worldwide release will be in 2015.


Developed by Rovio Entertainment[edit]

Year Title Platform(s)
Android iOS Mac WP
2009 Angry Birds Yes Yes Yes Yes
2010 Angry Birds Seasons Yes Yes Yes Yes
2011 Angry Birds Rio Yes Yes Yes Yes
2012 Angry Birds Space Yes Yes Yes Yes
2012 Amazing Alex Yes Yes No Yes
2012 Bad Piggies Yes Yes Yes Yes
2012 Angry Birds Star Wars Yes Yes Yes Yes
2013 The Croods Yes Yes No No
2013 Angry Birds Friends Yes Yes Yes Yes
2013 Angry Birds Star Wars II Yes Yes No Yes
2013 Angry Birds Go! Yes Yes No Yes
2014 Angry Birds Epic Yes Yes No Yes
2014 Angry Birds Stella Yes Yes No Yes
2014 Angry Birds Transformers Yes Yes No Yes
2015 Angry Birds Stella POP! Yes Yes No No
2015 Angry Birds Fight! Yes Yes No No
2015 Angry Birds Under Pigstruction TBA Yes No TBA

Developed by Rovio LVL11[edit]

Year Title Platform(s)
Android iOS Mac WP
2014 Retry Yes Yes No No
2015 Selfie Slam TBA Yes No No

Published by Rovio Stars[edit]

Year Title Platform(s)
Android iOS Mac WP
2013 Tiny Thief Yes Yes Yes Yes
2013 Juice Cubes Yes Yes Yes Yes
2014 Plunder Pirates Yes Yes No No
2015 Jolly Jam Yes Yes No No
2015 Sky Punks TBA Yes No No

No longer published by Rovio Stars[edit]

Year Title Platform(s)
Android iOS Mac WP
2013 Icebreaker: A Viking Voyage Yes Yes No No
2014 Word Monsters Yes Yes No No

Other games developed by Rovio[edit]

Rovio developed 51 games, which were a combination of work-for-hire projects, published games and independently released titles,[33][34] before the original Angry Birds, here are some of them in alphabetical order:

  • Bounce Evolution - Nokia N900 (2009)
  • Bounce Tales - Java ME (2008)
  • Bounce Touch - Java ME (2008)
  • Bounce Boing Voyage - N-Gage (2008)
  • Burger Rush - Java ME (2008)
  • Burnout - Java ME (2007)
  • Collapse Chaos - Java ME (2008)
  • Cyber Blood - Java ME (2006)
  • Darkest Fear - Java ME (2005), iOS (2009)
  • Darkest Fear 2: Grim Oak - Java ME (2006)
  • Darkest Fear 3: Nightmare - Java ME (2006)
  • Desert Sniper - Java ME (2006)
  • Dragon & Jade - Java ME (2007)
  • Formula GP Racing - Java ME (2005)
  • Gem Drop Deluxe - Java ME (2008)
  • Marine Sniper - Java ME (2007)
  • Mole War Java ME (2004)
  • Need for Speed: Carbon - Java ME (2006)
  • Paid to Kill - Java ME (2004)
  • Paper Planes - Java ME (2008)
  • Patron Angel - Java ME (2007)
  • Playman Winter Games - Java ME (2005)
  • Shopping Madness - Java ME (2007)
  • Space Impact: Meteor Shield - Nokia N97 (2010)
  • Star Marine - Java ME (2007)
  • Sumea Ski Jump - Java ME (2007)
  • SWAT Elite Troops - Java ME (2008)
  • Totomi - iOS, Flash, Java ME (2008)
  • US Marine Corps Scout Sniper - Java ME (2006)
  • War Diary: Burma - Java ME (2005)
  • War Diary: Crusader - Java ME (2005)
  • War Diary: Torpedo - Java ME (2005)
  • Wolf Moon - Java ME (2006)
  • X-Factor 2008 - Java ME (2008)


  1. ^ a b "Studio Profile: Rovio". Edge. Future plc. 17 March 2013. Retrieved 5 January 2014. 
  2. ^ a b c "Rovio Entertainment Reports 2013 Financial Results". Rovio Entertainment. 28 April 2015. Retrieved 9 May 2014. 
  3. ^ Anderson, Greg (2013-06-10). "Rovio's Updated Ownership Structure Points To Luxembourg-Based Accel Subsidiary". Retrieved 2014-01-08. 
  4. ^ Wauters, Robin (21 December 2012). "Inside the nest: After 3 years of Angry Birds, what’s next for Rovio?". The Next Web. Retrieved 11 August 2013. 
  5. ^ "Rovio - Contact". Rovio. 2010-10-01. Retrieved 2010-10-01. 
  6. ^ November 24, 2013 9:00 AM. "In the land of Angry Birds: Rovio reveals its global entertainment ambitions". Retrieved 2013-11-25. 
  7. ^ "Rovio Passes a Billion Angry Birds Downloads, Still Mulling IPO - Ina Fried - Mobile". AllThingsD. 2012-05-09. Retrieved 2012-07-14. 
  8. ^ "Angry Birds Turn Rich, Get $42 Million in Funding". Mashable. March 10, 2011. 
  9. ^ Wingfield, Nick (2011-08-10). "Rovio Has Plans for 'Angry Birds' Movies, Books and Toys -". Retrieved 2013-09-18. 
  10. ^ "Angry Birds hires movie producer for 'future films'". July 5, 2011. 
  11. ^ "Rovio Acquires animation studio Kombo". Rovio News. 
  12. ^ "Angry Birds confirm work on a film version is underway". October 20, 2011. 
  13. ^ Ratcliffe, Chris (27 March 2012). ""Angry Birds" creator adds Futuremark Game Studio’s team to fleet of talent". Bloomberg. Retrieved 28 March 2012. 
  14. ^ "Oh God, They Really Are Making Angry Birds: Star Wars". UPROXX. 
  15. ^ a b c d Holdsworth, Nick (September 25, 2013). "Rovio Announces Second Season of 'Angry Birds Toons' Series". Hollywood Reporter. Retrieved 2013-11-13. 
  16. ^ Albanesius, Chloe (14 May 2013). "Angry Birds Maker Releasing Third-Party Games Via 'Rovio Stars'". PC Magazine. Retrieved 11 August 2013. 
  17. ^ Ball, James (28 January 2014). "Angry Birds and 'leaky' phone apps targeted by NSA and GCHQ for user data". The Guardian. Retrieved 2014-01-30. 
  18. ^ Leyden, John (29 January 2014). "Angry anti-NSA hackers pwn Angry Birds site after GCHQ data slurp". The Register. Retrieved 2014-01-30. 
  19. ^ "Rovio's New "LVL11 Publishing Arm Announces It's First Game: RETRY". AngryBirdsNest. 
  20. ^ "An addictive game of RETRY also known as Flappy Bird". Forbes. Retrieved 6 May 2014. 
  21. ^ Selfie Slam News
  22. ^ "Mighty Eagle: Angry Birds Maker Not a Games Company - Digits - WSJ". Wall Street Journal. 2014-06-18. Retrieved 2014-06-23. 
  23. ^ Chris Isidore (29 August 2014). "Struggling Angry Birds maker dumping CEO". CNNMoney. 
  24. ^ "Angry Birds lay off 130 staff members". Venture Beat. February 19, 2015. 
  25. ^ Brenna Hillier (2015-03-19). "Angry Birds dev profits falling off sharply – but not for the reason you think". VG 247. Retrieved 2015-03-19. 
  26. ^ "ToonsTV Hit 4 Billion Views". Rovio. December 16, 2014. Retrieved December 16, 2014. 
  27. ^ "A Brand-new Series Hits Toons.TV - Get Ready For the Piggy tales". Rovio. 11 April 2014. Retrieved 4 October 2014. 
  28. ^ RovioMobile (October 13, 2014). "Angry Birds Toons - Season 2 Trailer!". YouTube. Retrieved October 15, 2014. Angry Birds Toons Season 2 premiered Oct 19 on Toons.TV – with a new episode airing every week! 
  29. ^ "Angry Birds Stella Animated Series!". Angry Birds. September 26, 2014. Retrieved October 4, 2014. 
  30. ^ Where is the Icebreaker Update? Tue, 08 Apr 2014. Retrieved 8 July 2014.
  31. ^ Nick Summers (22 October 2014). "Rovio tries again with RETRY, its first game under experimental publishing arm LVL11". The Next Web. 
  32. ^ Selfie Slam is a collection of silly mini-games from Rovio that's in soft launch for iPad and iPhone
  33. ^ THE SYSTEM AND SELF-REFERENCE OFTHE APP ECONOMY: THE CASE OFANGRY BIRDS. Providence University, Taiwan Chih-Wen Cheng October 2012
  34. ^ Jon Mundy (October 13, 2010). "Interview: Rovio on the origin of Angry Birds, being inspired by swine flu, and why you may never see an Angry Birds 2". Pocket Gamer. Archived from the original on October 17, 2010. Retrieved November 30, 2010. 

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