Rowena was founded on October 17, 1888. Farming and quartzite mining are the traditional activity of Rowena.
According to an 1895 atlas, Rowena had a population of 126 people. According to the 1950 census, Rowena had a population of 70. The United States Census Bureau no longer tracks Rowena as a separate community. Current population is 57 as of Oct 2012