|Died||5 October 2010
|Known for||Chrysler Alpine
|Children||Son Chris and daughter Jane|
In 1982 Axe moved to British Leyland (BL) where he took over as styling director from David Bache (who had been fired from BL owing to disagreements with then company boss Harold Musgrove over the still under development Austin Maestro), and was responsible for the building of a new styling studio at their Canley, Coventry plant; the former opened in 1982. He also recruited a new team. Early projects from the new studio included Project XX (the Rover 800) and the MG EX-E concept car.
Axe went on in 1991 to become head of the Warwick-based vehicle design consultancy Design Research Associates (DRA), which resulted from a management buyout of Rover's design studio in 1986. DRA was acquired by Arup in 1999.
Axe was born in Scunthorpe and attended Scunthorpe Grammar School (now St Lawrence Academy).
Examples of Axe's car designs
- 1967 Sunbeam Rapier and Sunbeam Alpine fastback coupés
- 1970 Hillman Avenger / Plymouth Cricket
- 1975 Chrysler Alpine (Talbot)
- 1976 Chrysler Hunter
- 1977 Iran Khodro Paykan facelift
- 1979 Chrysler Horizon (Talbot)
- 1980 Talbot Tagora
- 1985 MG EX-E concept car
- 1986 Rover CCV concept car
- 1986 Rover 800 (developed in conjunction with the Honda Legend)
- 1989 Rover 200/400 (R8)
- 1994 Bentley Java concept car
Axe was also involved in the design of the 1984 Austin Montego. The design had been initiated prior to his joining BL, but he was able to make last-minute changes to it shortly before it entered production. Cosmetic changes – which aimed to improve the by-then dated design – included black trim along the car's waist line. Due to BL's financial problems, the release of the Montego, and the related David Bache-designed Austin Maestro hatchback had been delayed by several years.
- A Life in Style, Autobiography of Roy Axe, ISBN 0-9566845-0-5
- "Driving progress with computer aided engineering". Arup. Archived from the original on 15 May 2006. Retrieved 2006-06-14.
- "World famous car designer Roy Axe loses his battle against cancer". Scunthorpe Telegraph. 14 October 2010. Retrieved 2 June 2013.
- Steve Cropley (5 October 2010). "Royden Axe: 1937-2010". Autocar. Retrieved 2010-10-08.
- Keith Adams (5 October 2010). "Roy Axe : 1937-2010". ARonline live. Retrieved 2010-10-08.
- Cropley, Steve (5 October 2010). "Royden Axe: 1937-2010". Autocar. Retrieved 2 June 2013.
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