Roy Raymond (businessman)
|Born||Roy Larson Raymond
April 15, 1947
|Died||August 26, 1993
Marin County, California, USA
|Known for||Founder of Victoria's Secret|
On June 12, 1977, he opened the first Victoria's Secret store at the Stanford Shopping Center after feeling embarrassed trying to purchase lingerie for his wife in an awkward, public department store environment. To open the store, he took a $40,000 bank loan and borrowed $40,000 from relatives. The company earned $500,000 in its first year. He quickly started a mail order catalog and opened three more stores.
In 1982, after five years of operation, Raymond sold the Victoria's Secret company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The Limited, for $4 million. By the early 1990s, Victoria's Secret had become the largest American lingerie retailer, topping $1 billion. In FY 2009, Victoria's Secret was worth over USD $5 billion and has over 1000 stores worldwide.
In popular culture
- California Deaths, 1940 - 1997,Roy Larson Raymond – Birth Date: 04/15/1947, Death Date: 08/26/1993, Birth Place: Connecticut, Death Place: Marin (County)
- "Victoria's Secret". Fashion Model Directory. Retrieved 27 November 2013.
- Susan Faludi (15 August 2006). Backlash: The Undeclared War Against American Women. Random House Digital, Inc. p. 202. ISBN 978-0-307-34542-4. Retrieved 25 October 2012.
- "Roy Raymond, 47; Began Victoria's Secret". New York Times. 2 September 1993. Retrieved 14 October 2012.
- "About Us." Limited Brands Timeline. Web. 24 Apr. 2013.
- McGinn, Dan (1 February 2001). "Case Study: Victoria's Secrets". Jungle Magazine. Archived from the original on March 27, 2002.
- Polly Dunbar and Peter Sheridan, "Why the man behind £500m lingerie empire jumped off the Golden Gate Bridge: Tragedy of Victoria's Secret founder uncovered as first stores open in Britain" Daily Mail, 16 March 2015
- Bonander, Ross (Dec 2, 2009). "5 Things You Didn't know: Victoria's Secret". AskMen.com. Retrieved 2 December 2009.