Royal Salute (whisky)

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Royal Salute
Chivas38years.jpg
Type Scotch whisky
Manufacturer Chivas Brothers
Country of origin Scotland
Introduced 1953
Proof 80
Variants 21 Year Old, 100 Cask, 38 Year Old Stone of Destiny
Related products Chivas Regal

Royal Salute is a brand of Scotch whisky produced by Chivas Brothers (owned by Pernod Ricard), founded in 1801 in Aberdeen, Scotland. The Royal Salute brand's home is Strathisla Distillery at Keith, Moray in Speyside, Scotland. Royal Salute is a prestige Scotch whisky brand. It was launched on 2 June 1953 by Chivas Brothers in tribute to Queen Elizabeth II on the day of her coronation. Named after the traditional 21-gun salute, all Royal Salute whiskies are aged for a minimum of 21 years, which allows the whisky to develop a rich and complex flavour.

Royal Salute whiskies are typically priced at between $300 and $900. The brand is sold primarily in Asia, Australia, Russia, South America and in duty-free shops. Stocks of Royal Salute are limited due to the age of whiskies. For each year of aging of Scotch whisky, about 2% of the whisky evaporates. This portion is known as the "angel's share".

Brand expressions[edit]

  • Royal Salute 21 Year Old: Blended from whiskies matured for at least 21 years. This expression is bottled in porcelain flagons, produced by Wade porcelain, incorporating the image of Robert the Bruce and bearing a Gaelic motto which translates as "fidelity, stability since 1801".[1]
  • Royal Salute 100 Cask: Blended in small batches of 100 casks, using aged whiskies.
  • Royal Salute 38 Year Old Stone of Destiny: Blended from whiskies aged for at least 38 years.
  • Royal Salute 50 Year Old: Blended from whiskies aged for at least 50 years. Limited edition released in 2002 to celebrate the Golden Jubilee of Queen Elizabeth II, priced at $30,000.[2]
  • Royal Salute 62 Gun Salute: Blended from whiskies selected by each of the four Master Blenders since the brand's creation in 1953, and passed down to the current day. Aged for at least 40 years. Priced at around $2,800.
  • Tribute to Honour: Blended from whiskies especially selected by Colin Scott[clarification needed], each aged for at least 45 years. Bottled in a diamond encrusted bottle and priced at around $200,000.[citation needed]

History[edit]

  • * 1640: The House of Schivas, a large mansion, is built at Schivas in Aberdeenshire. The name is derived from the Gaelic 'seamhas', meaning narrow place. For centuries, people nearby took the name of Chivas.
    • 1801: Chivas Brothers traces its roots to the opening of a grocery store in Aberdeen. The store sold luxury foodstuffs such as coffee, exotic spices, French brandies, and Caribbean rums to a wealthy clientele. Chivas Brothers started to produce a smooth blended whisky as an alternative to the whiskies available at that time, which were often harsh and poorly matured.
    • 1843: Chivas Brothers were granted a Royal Warrant to supply goods to Queen Victoria. Chivas Brothers was described in 1890 as 'undoubtedly the finest purveying business in the north of Scotland' by 'Scotland of Today' magazine.
    • 1909: Chivas Brothers launch Chivas Regal.
    • 1953: Chivas Brothers launch Royal Salute 21 Year Old, in tribute to Queen Elizabeth II upon her coronation.
    • 2000: Chivas Brothers becomes part of the Pernod Ricard group of companies.
    • 2003: Royal Salute 50 Year Old is released as a special edition to celebrate Queen Elizabeth II's Golden Jubilee to mark 50 years on the throne. Each bottle features a hand-engraved 24-carat gold plaque, and was priced at $30,000. The first bottle was presented to Sir Edmund Hillary on the 50th anniversary of his reaching the summit of Mount Everest, with proceeds going to the Himalayan Trust.[2]
    • 2004: Royal Salute 100 Cask Selection is launched.
    • 2005: Royal Salute 38 Year Old Stone of Destiny is launched.
    • 2010: Royal Salute 62 Gun Salute is launched.
    • 2011: Royal Salute Tribute to Honour, a limited series of 21 bottles created in collaboration with Garrard, the world's oldest jeweller is launched. Each bottle retails at £150,000/$200,000. The bottles outside is encrusted with diamonds and precious metals.[3]
    • 2012: Royal Salute Diamond Jubilee is launched. A special limited edition 21 year old blended whisky from Royal Salute, released to commemorate Queen Elizabeth II's Diamond Jubilee in 2012.

Strathisla distillery[edit]

Scotland Strathisla distillery.jpg

The brand's distillery and visitor centre are at the Strathisla distillery, located in Speyside. The distillery was founded in 1786, and it is the oldest working distillery in the Highlands of Scotland.[citation needed] The Strathisla distillery is owned by Chivas Brothers, and Strathisla Single Malt is one of the malt whiskies used within the Royal Salute blend.

Royal Salute Marketing[edit]

The Duke of Argyll and the polo player Facundo Pieres both hold the role of Brand Ambassador for Royal Salute.

Royal Salute is an international polo sponsor, with a calendar of tournaments that include the following:[citation needed]

  • Sentebale Royal Salute Polo Cup 2012, São Paulo State, Brazil in aid of the Sentebale charity.
  • Sentebale Polo Cup 2011 in association with Royal Salute, Coworth Park, Ascot, England in aid of the Sentebale charity.
  • Foundation Challenge Cup 2011, Santa Barbara Polo Club, California, USA in aid of the American Friends of the Foundation of Prince William and Prince Harry charity.
  • The Royal Salute China Open Polo Tournament, Tang Polo Club, Beijing, China
  • The Royal Salute Maharaja of Jodhpur |Golden Jubilee Cup, Umaid Bhawan Palace, Jodhpur, India.
  • The Royal Salute Nations Cup, Desert Palm Polo Club, Dubai.[4]
  • The Royal Salute Jubilee Cup, Greenwich, USA
  • The Royal Salute Polo Cup, Jeju, South Korea
  • The Campeonato Argentino Abierto de Polo, Buenos Aires, Argentina
  • Triplice Coroa Tournament, Helvetia Polo Club, São Paulo, Brazil
  • Copa Ouro, Sao Jose Polo Club, São Paulo, Brazil
  • Sydney Gold Cup, Sydney Polo and Country Club, Sydney, Australia
  • Goldin Polo Cup, Beaufort Polo Club, Tetbury, England
  • Cortina Winter Polo Gold Cup, Cortina d'Ampezzo, Italy

Since 2006, Royal Salute has sponsored something called the Mark of Respect Awards in South Korea and Vietnam.[citation needed]

Royal Salute television, press, and outdoor advertising is managed by the TBWA agency.[citation needed]

References[edit]

Other sources[edit]

  • Walpole Yearbook 2009; Published on behalf of Walpole Group by WorldWide Communications.
  • Scotland of Today; Published May 3, 1890.

External links[edit]