A pennon was small, pointed or swallow-tailed at the fly, charged with the badge or other armorial device of the knight who bore it.
A banner was square or oblong (depth greater than breadth), charged with the arms of the owner with no other device, borne by Knights Bannerets, ranking higher than other Knights, and also by Barons, Princes and the Sovereign.
A standard was a narrow and tapering (sometimes swallow-tailed) flag, of considerable length (depending on the rank of the owner), generally used only for pageantry, and particularly to display the supporter, badges and livery colours. Mottoes were often introduced bendwise across these Standards.
A Lion imperially crowned. In chief a coronet of crosses pate and fleurs-de-lys, between two clouds irradiated proper; and in base a cloud between two coronets. DIEU ET MON. In chief a coronet, and in base an irradiated cloud. DROYT. Quarterly 1 & 4, an irradiated cloud, 2 & 3, a coronet.
A Lion of England imperially crowned, between three roses gules in chief, and as many argent in base, barbed, seeded, and irradiated or. DIEU ET MON. In chief a rose gules, and in base another argent. DROYT. In chief two roses gules, and in base as many argent.
A Swan with wings displayed argent, beaked gules, membered sable, ducally gorged and chained or, between three stumps of trees, one in dexter chief, and two in base of the last. DIEU ET MON. Two tree-stumps in pale or. DROYT. Five tree-stumps, three in chief, and two in base.
Heraldic Antelope at gaze argent, maned, tufted, ducally gorged & chained or, chain reflexed over the back, between four roses gules. DIEU ET MON. Two roses in pale gules. DROYT. Five roses in saltire gules.
Advance our standards, set upon our foes Our ancient world of courage fair St. George
Inspire us with the spleen of fiery dragons..... Shakespeare. Richard III. act v, sc.3.
The medieval standard was usually about eight feet long, but Tudorheralds determined different lengths, according to the rank of the nobility. "The Great Standard to be sette before the Kinges pavilion or tent – not to be borne in battle" – was 33 foot long. A Duke's standard was 21 foot in length, and that of the humble knight, 12 foot long. These Standards, or personal flags, were displayed by armigerous commanders in battle, but mustering and rallying functions were performed by livery flags; notably the standard which bore the liveries and badges familiar to the retainers and soldiers, of which their uniforms were composed. The St. George in the hoist of each standard was the communal symbol of national identity. This badge or banner of England, at the head of the standard, was the indication that the men assembled beneath it were first, Englishmen, and secondly, the followers of the man whose arms were continued on the Standard.
Might I but know thee by thy Household Badge.....Shakespeare. 2 Henry VI, V. i
Badges may possibly have preceded crests. The Norman kings and their sons may have originally used lions as badges of kingship. The lion was a Royal Badge long before heraldic records, as Henry I gave a shield of golden lions to his son-in-law Geoffrey of Anjou in 1127.
The seals of William II and Henry I included many devices regarded as badges. Stephen I used a sagittary (centaur) as a badge. Badges were widely used and borne by the first five Plantagenets, notably the planta genista (broom plant) from which their name derived; a star and crescent interpreted by some as a sun and moon; the genet of Henry II; the rose and thistle of Anne; the white hart of Richard II; the Tudor rose and portcullis. The Stuarts were the last to bear personal badges, ceasing with Anne; the royal badges afterward became more akin to national emblems, evolving into our modern versions.
All sorts of devices were used on standards, usually badges, and sometimes the crest, but invariably the largest and most dominant object on a standard was one of the supporters. The whole banner was usually fringed with the livery colours, giving the effect of the bordurecompony. Except in funerals, these standards were not used after the Tudor period, probably because of the creation of a standing army in the reign of Henry VIII.
Supporters are figures of living creatures each side of an armorial shield, appearing to support it. The origin of supporters can be traced to their usages in tournaments, on Standards, and where the shields of the combatants were exposed for inspection. Medieval Scottish seals afford numerous examples in which the 13th and 14th century shields were placed between two creatures resembling lizards or dragons. The Royal Supporters of the monarchs of England are a menagerie of real and imaginary beasts, including the lion, leopard, panther, and tiger, the antelope, greyhound, a cock and bull, eagle, red and gold dragons, and since 1603 the current unicorn.
The term livery is derived from the Frenchlivrée from the Latinliberare, meaning to liberate or bestow, originally implying the dispensing of food, provisions and clothing &c to retainers. In the Middle Ages the term was then applied to the uniforms and other devices, worn by those who accepted the privileges and obligations of embracery, or livery and maintenance. The royal liveries of the later Plantagenets were white and red; those of the House of Lancaster were white and blue, the colours of the House of York were murrey (dark red) and blue. The liveries of the House of Tudor were white and green; those of the House of Stuart – and of George I – were yellow and red. In all subsequent reigns, they have been scarlet and blue.
Dieu et mon droit (originally Dieu et mon droyt; French: 'God and my right'), as seen on Royal standards since King Edward III, is said to have first been adopted as the royal motto by King Henry V in the 15th century, and consistently so used by most later English (and British) kings, with few exceptions. It appears on a scroll beneath the shield of the Coat of arms of the United Kingdom.