|Type||Carbonated fruit drink|
|Manufacturer||Coca-Cola Bottlers Philippines Inc. San Miguel Corporation|
|Country of origin||Philippines|
|Color||Depending on the variant|
|Flavor||Depending on the variant|
Royal Tru-Orange Light
Zest-O Dalandan FruitSoda
|Website||Coca-Cola Bottlers Philippines website|
Royal Tru is a carbonated fruit drink brand owned by The Coca-Cola Company that is only available in the Philippines. It also uses the same styling as its Coca-Cola global cousin Fanta. It was introduced in 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage and it was primarily referred to as Royal Tru-Orange due to its original flavor, while other variants like Royal Tru-Dalandan, Royal Tru-Grape, and Royal Tru-Orange Light were introduced in 2003, and Royal Tru-Lemon was introduced in the last quarter of 2012.
Royal Tru-Orange was first introduced in the 1922 by the San Miguel Brewery as their first non-alcoholic, carbonated beverage. However, it became popular since the beverage targeted teenagers as its consumers. It was available in single-serve bottles and contained orange pulp bits. Royal Tru-Orange was also one of the pioneering teams of Philippine Basketball Association in 1975. It is the only remaining pioneering franchise in the league, although it is carrying the San Miguel Beer brand as of 2008.
Royal Tru-Orange has gained much attention in the late 1980s, after its logo and formulation (without the orange pulp bits) were changed, through an advertising campaign that starred teen model RJ Ledesma playing the role of Joey. The first television advertisement in the series, wherein Joey was being egged on by friends to introduce himself to a girl named Jenny, was directed by noted film director Lino Brocka.
- "Royal Tru-Orange advertisement, 1976". YouTube.com.
- "Express battle Magnolia in PBA opener today". The Daily Tribune. October 14, 2007.
- Mata, Paul (October 31, 2007). "Royal Tru Orange model RJ Ledesma comes full circle". Philippine Entertainment Portal. Retrieved 2008-06-30.
- Jorge, Rome (April 3, 2008). "RJ Ledesma tells all about his yaya". The Manila Times. Archived from the original on 2008-04-06. Retrieved 2008-06-27.
- Tan, Michael L (February 20, 2004). "Read those labels". Philippine Daily Inquirer. Retrieved 2008-06-30.[dead link]
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