Quarter Pounder
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| Quarter Pounder with Cheese | |
| Nutritional value per serving | |
|---|---|
| Serving size | 1 burger (171 g) |
| Energy | 420 kcal (1,800 kJ) |
| Carbohydrates | 40 g (13%) |
| - Sugars | 8 g |
| - Dietary fiber | 3 g (11%) |
| Fat | 28 g (27%) |
| - saturated | 7 g (37%) |
| - trans | 1 g |
| Protein | 24 g (43%) |
| Vitamin A | 30 IU |
| Vitamin C | 2 mg (2%) |
| Calcium | 250 mg (25%) |
| Iron | 2 mg (15%) |
| Sodium | 730 mg (49%) |
| Energy with cheese | 510 kcal (2,100 kJ) |
| Energy from fat | 160 kcal (670 kJ) |
| Cholesterol | 70 mg (23%) |
| Percentages are relative to US recommendations for adults. Source: McDonalds |
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The Quarter Pounder (introduced in 1972) is a hamburger product sold by international fast food chain McDonald's, originally containing a patty with a precooked weight of a quarter of a pound (whole burger).
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[edit] History
The Quarter Pounder was created by Al Bernardin, a franchise owner and former McDonald's Vice President of product development, in Fremont, California, in 1971.[1] Bernardin had moved to Fremont in 1970 after purchasing two company-owned McDonald's restaurants.[1]
Bernardin began experimenting with new menu items for his McDonald's franchises. According to a 1991 interview, Bernardin noted that he "felt there was a void in our menu vis-à-vis the adult who wanted a higher ratio of meat to bun."[1] In 1971, Bernardin introduced the first Quarter Pounders at his McDonald's in Fremont using the slogan, "Today Fremont, tomorrow the world."[1] His Quarter Pounder became a success and was added to the national American menu in 1972.
In early 2007 the meat in the United Kingdom changed to "Moo Meat", a new style patty which has a smaller diameter but larger height. The new patty is more like a "home-made" burger than the older ones.[citation needed]
In November 2008, McDonald's Japan (which did not ordinarily offer the Quarter Pounder) converted two Tokyo restaurants into "Quarter Pounder" branded restaurants which only sold Quarter Pounder meals.[2] These promotional branches closed on 27 November 2008 coinciding with the re-introduction of the Quarter Pounder at regular McDonald's branches throughout the Kantō (Tokyo) region from 28 November.[3] The Quarter Pounder was launched at one McDonald's restaurant in the Kansai (Osaka) region on 23 December 2008.[4] It was later reported that 15,000 customers had visited the restaurant on the first day, generating a record 10.02 million yen in sales for a single restaurant in one day. It was however also revealed that McDonald's had hired 1,000 "extras" to queue up on the first day. McDonald's Japan explained that the hirees were used for "product monitoring purposes".[5]
[edit] Product description
The burger comprises a beef patty weighing 4 oz. (113 g) before cooking[6] and 3 oz. prepared, pickles, raw onion, ketchup, and mustard. The more common variant, the Quarter Pounder with cheese, adds two slices of American cheese.
In most markets unfamiliar with imperial measurements, the Quarter Pounder is known as the Hamburger Royale or McRoyal, or variants thereof. The "Royale with Cheese," as famously explained in the film Pulp Fiction, is not actually a name for the Quarter Pounder with Cheese. In France the official name of the Quarter Pounder with Cheese is Royal Cheese. In English-speaking countries that have adopted metrication, the burger retains the Quarter Pounder name, although in the French-speaking province of Quebec it is directly translated to "Quart de Livre" and "Quart de Livre avec fromage". Quarterão com Queijo is used in metric Brazil, "Royal Cheese" in Portugal,Cuarto de Libra con Queso in Spain and in Latin America, Quarter Pounder is used in Finland, and the QP Cheese is found in Sweden. In South Africa there are two variations; the Quarter Pounder with cheese, and the Quarter Pounder Deluxe. In some Middle-Eastern countries such as Saudi Arabia and United Arab Emirates, McDonald's provides both a Quarter Pounder and a McRoyale burger on its menu, the McRoyale having slightly different ingredients. In Chinese markets, the Quarter Pounder is known as a "full three taels" (Chinese: 足三両) because three taels is approximately equal in weight to a quarter pound. In Russia, it is known as Royal Cheeseburger.
The nutritional content of the Quarter Pounder varies between countries and locations; for example, in Australia, which uses local beef for its McDonald's products, the average Quarter Pounder has a higher protein value of 33.7g per serving, in comparison to those found in the United States.[7] However, such values do not account for exactly all burgers within a location, as variation is always a possibility.
[edit] Other quarter-pound hamburgers
Although they are most commonly associated with McDonald's, many other hamburger outlets sell or have sold quarter-pound hamburgers. "Quarter Pounder" is a trademark in the United States, but outlets in some other countries have been able to use similar names for their own products, such as the British Wimpy chain's "Quarterpounder."[8]
[edit] See also
[edit] References
- ^ a b c d Artz, Matthew (2009-12-31). "Fremont's 'hamburger king' dead at 81". Oakland Tribune. http://www.insidebayarea.com/news/ci_14103280. Retrieved 2010-01-12.
- ^ "Website". http://www.quarter-pounder.net.
- ^ "Kitajima gets his hands on Quarter Pounder" (27 November 2008). Retrieved on 30 November 2008.
- ^ "Hundreds line up for an hour at Osaka McDonald's for Quarter Pounder debut" (24 December 2008). Retrieved on 26 December 2008.
- ^ Sankei News: "マクドナルドがサクラで行列演出？ 新商品先行販売で" (McDonald's used shills to queue for new product launch?)(25 December 2008). Retrieved on 26 December 2008. (Japanese)
- ^ "McDonald's USA - USA Core Menu Items by Ingredients". http://www.mcdonalds.com/app_controller.nutrition.categories.ingredients.index.html.
- ^ 17 November 2009, Nutrition Information, McDonald's Australia
- ^ Wimpy menu. Retrieved on 26 December 2008.
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