Rubbernecking is the act of gawking at something of interest. An example is drivers trying to view the carnage resulting from a traffic accident. The term rubbernecking refers to the craning of a person's neck in order to get a better view.
Rubbernecking has also been described as a human trait that is associated with morbid curiosity. It can be the cause of traffic jams (sometimes referred to as "Gapers' blocks"), as drivers slow down to see what happened in a crash. It is also a cause of accidents as drivers become distracted and change their rate of travel while other drivers are also distracted. The word rubbernecking has also come to be used more generally to describe voyeuristic interest in someone else's business or difficulties.
The term rubbernecking was an Americanism coined in the 1890s to refer to tourists. H.L. Mencken said the word rubberneck is "almost a complete treatise on American psychology" and "one of the best words ever coined".
By 1909 rubbernecking was used to describe the wagons, automobiles and buses used in tours around American cities, and through their Chinatowns. The tours included a megaphone-wielding individual offering commentary on the urban landscape. Chinese Rubbernecks was the title of a 1903 film.
One writer described the "out-of-towners" stretching their necks to see New York while having misinformation shouted at them, and artist John Sloan depicted them as geese in a 1917 etching called Seeing New York. Hawkers, touts and steerers were used to market the rubbernecking tours, also known as "gape wagons" or "yap wagons."
Rubbernecking and the automobile 
The term is often used to refer to the activity of motorists slowing down in order to see something on the other side of a road or highway, often the scene of a traffic accident. According to a 2003 study, rubbernecking was the cause of 16 percent of distraction-related traffic accidents. It features in the book 100 Most Dangerous Things in Everyday Life and What You Can Do About Them and is said to be factored into highway design. The book advises that the safest course when there are flashing lights and an accident is to keep moving, "there is nothing to see here". Rubbernecking's impact on traffic has been the subject of studies.
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- "Rubbernecking prevention using incident screens"
- "Incident Screens - Functional Specification"