Rudo y Cursi
|Rudo y Cursi|
Original Theatrical Poster
|Directed by||Carlos Cuarón|
|Produced by||Alfonso Cuarón
Alejandro González Iñárritu
Guillermo del Toro
|Written by||Carlos Cuarón|
|Starring||Gael García Bernal
|Music by||Leoncio Lara|
|Editing by||Alex Rodríguez|
|Studio||Cha Cha Cha Films
|Distributed by||Universal Studios
Sony Pictures Classics
|Release date(s)||December 19, 2008|
|Running time||103 minutes|
Rudo y Cursi (Spanish, literally, "Rude and Tacky") is a 2008 Mexican film starring Diego Luna, Gael García Bernal and Guillermo Francella. It is directed by Carlos Cuarón (Alfonso Cuarón's brother) and produced by Cha Cha Cha Films (production company created by Alfonso Cuarón, Guillermo del Toro and Alejandro González Iñárritu). It is Carlos Cuarón's first full-length movie — previously he had directed only short films.
The movie is a drama/comedy about two brothers from a rural lower class Mexican family with roots in a little "banana town" on the Pacific coast of Mexico who compete in their professional football careers. They acquire (involuntarily) the nicknames "Rudo" ("rude", "uncouth" or "tough") and "Cursi" ("tacky" or "corny"). The film is also a satire on life and values in contemporary Mexico's "narco-society".
Rudo y Cursi is the sixth top-grossing Mexican film of all time.
Plot summary 
In the fictional farming village of Tlachtlán, in the Cihuatlán Valley of Jalisco, Mexico, young men dream of escaping the drudgery of the banana plantations. Two of them, a pair of half-brothers, play in local football matches. Tato (Gael Garcia) is the star striker and Beto (Diego Luna) is the eccentric goalkeeper. During one match they are spotted by a talent scout (Guillermo Francella) and he offers one of them the opportunity to go to Mexico City with him and try out for one of the country's big teams. As the scout's roster is already full, he says he can only take one of the brothers and they decide to settle it on a penalty shot. Tato scores the penalty against his brother therefore earning the right to head to the capital.
After a slow start Tato finally makes it big and earns the nickname 'Cursi' ("Tacky"). His brother soon follows and joins a rival team where he is given the nickname 'Rudo' ("Rude"). Cursi becomes a national hero and starts dating Maya Vega (Jessica Mas), a famous model, whilst his brother struggles with life in the city and misses his family back home.
Things start to go worse for the brothers. Tato loses both his woman and his goal scoring touch while his brother gets lured into a world of cocaine and gambling. It becomes clear that the drug cartels own everything. Their sister back home marries the local drug lord, Don Casimiro, whose far-reaching tentacles eventually affect the whole family. Everything finally depends upon one match as the two brothers come face to face. Cursi is threatened with demotion to Division 2 if he fails to score in this match; Rudo must throw the match in order to pay off his gambling debts or he will be killed. In the last minute Rudo saves a penalty from Tato and the match finishes goalless. Cursi quits football and returns home, and Rudo is shot, losing a leg and ending his career. They both end up back in Tlachtlán with their family where the simpler lifestyle seems to better suit them.
- Gael García Bernal as Tato "Cursi" Verdusco
- Diego Luna as Beto "Rudo" Verdusco
- Guillermo Francella as Batuta
- Dolores Heredia as Elvira
- Adriana Paz as Toña
- Jessica Mas as Maya Vega
- Salvador Zerboni as Jorge W
- Joaquín Cosio as Arnulfo
- Alfredo Alfonso as Don Casimiro
- Fermín Martínez as DT. Obdulio
- Eduardo Von as DT. Bruno Lopéz
- Jorge Zárate as Voz Bruno López
- Axel Ricco as Mena
- Harold Torres as Trompo Tovar
- Gabino Rodríguez as Mafafo
- Alexander Da Silva as Gringa Roldan
- Armando Hernández as El Cienpiés
- Jorge Mondragón as Porro
- Enoc Leaño as Referee
- José Carlos Rodríguez as DT. Merodio
- Martín Altomaro as TV Commentator #1
- Pablo Lach as TV Commentator #2
- David Faitelson as TV Commentator Voice #1
- Antonio Rosique as TV Commentator Voice #2
- Claudia Becker as Quetis
- Manuel Teil as Quico
- René Campero as Gambler #1
- Sonia Guerrero as Gambler #2
- Jorge Guerrero as Gambler #3
- Andrés Almeida as Gambler #4
- Annette Fradera as Gambler #5
- Olinka Velázquez as Waitress
- Pedro De Tavira as Kid Race track #1
- Felipe de Lara as Kid Race track #2
- Fernanda De la Peza as Kid Race track #3
- Claudia Schmidt as Kid Fresa #1
Principal photography began in summer 2007 in Cihuatlán, Mexico. The banana plantation where the brothers work in the film is actually owned by the Cuarón family. For his role Bernal wore blonde extensions to lengthen his hair while Luna dyed his hair black and grew a mustache to play the older brother. Additional filming took place in México City and Toluca.
Rudo y Cursi released on December 2008 in Mexico. It premiered internationally at the April 2009 San Francisco International Film Festival and was screened at the 2009 Sundance Film Festival and the Tribeca Film Festival. It was released generally, on a limited basis, on May 8, 2009. It was released on DVD and Blu-ray Disc on August 25, 2009.
Box office 
Rudo y Cursi was very successful at the box office. It became the sixth top grossing Mexican movie of all time. In its first two weeks in the US, it earned $738,706 on 219 screens. It eventually grossed $9,264,208 in overseas earnings, bringing its worldwide total to $11,091,868.
- "Rudo Y Cursi". Box Office Mojo. Retrieved 11 January 2010.
- Chiara Arroyo (29 June 2007). "México en un platanero". El País (in Spanish). Retrieved 11 January 2010.
- James Young (12 March 2009). "http://www.variety.com/article/VR1118001175.html?categoryid=3569&cs=1". Variety. Retrieved 11 January 2010.
- Associated Press (18 May 2009). "'Angels & Demons,' `Star Trek' dominate box office". San Francisco Chronicle. Retrieved 11 January 2010.[dead link]
- Official website
- Rudo y Cursi video, news and trailer at Biosstars International database
- Rudo y Cursi at the Internet Movie Database
- Rudo y Cursi at AllRovi
- Rudo y Cursi at Rotten Tomatoes