Ruffles

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Reduced Fat Ruffles packaging, 2011
Ketchup flavored Ruffles.

Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay's potato chips, a division of Frito-Lay. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. [1]

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles. The ridged corrugations are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as creating more surface area for absorbing dips.

Ingredients[edit]

Ingredients vary per flavor. The regular ("original") product ingredient list (as well as the reduced fat variant) is: potatoes, vegetable oil (sunflower, corn, and/or canola oil), salt.

Variations[edit]

Reduced Fat Ruffles

Ruffles are produced in a number of flavors in addition to the regular chips, some for regional markets: Salt & Vinegar, Au Gratin, Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Molten Buffalo Wing, Loaded Chili and Cheese, and Tapatio Limon. Regional products include: All-Dressed and Sour Cream & Bacon (Canada); Yakisoba, Stroganoff and Honey & Mustard (Brazil), Paprika, Original and Cheddar and onion (United Kingdom). Ruffles are also available in low-fat baked (not fried), reduced salt, reduced fat (25% less fat than regular Ruffles), and fat free WOW brand/Olestra versions. In 2008, Frito-Lay produced a Ruffles Thick Cut version.

See also[edit]

References[edit]

  1. ^ "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. Retrieved 2012-10-22. 

External links[edit]