Ruffles
Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay's potato chips, a division of Frito-Lay. Frito-Lay acquired the rights to Ruffles brand potato chips in 1958.[1]
The product is named as an analogy to the ruffle, a strip of fabric often gathered, creating folds. Its current official product slogan is "RRRuffles Have Ridges!" Lays also produces Wavy Lays, a chip with wider crinkles, with a wavy profile similar to corrugated steel roofing.
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[edit] Ingredients
Ingredients vary per flavor. The regular ("original") product ingredient list (as well as the reduced fat variant) is: potatoes, vegetable oil (sunflower, corn, and/or canola oil), salt.
[edit] Variations
Ruffles are produced in a number of flavors in addition to the regular chips, some for regional markets: Salt & Vinegar, Au Gratin, Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Molten Buffalo Wing, Loaded Chili and Cheese, and Tapatio Limon. Regional products include: All-Dressed and Sour Cream & Bacon (Canada); Red Hot Reiner (Ireland); Yakisoba, Strogonoff and Honey & Mustard (Brazil). Ruffles are also available in low-fat baked (not fried), reduced salt, reduced fat (25% less fat than regular Ruffles), and fat free WOW brand/Olestra versions. In 2008, Frito-Lay produced a Ruffles Thick Cut version.
[edit] See also
- McCoy's (similar UK product)
[edit] References
[edit] External links
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