Rugby Ralph Lauren

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Rugby Ralph Lauren
Industry Lifestyle stores
Founded October 23, 2004
Headquarters New York City, New York, USA
Key people Ralph Lauren, Chairman & CEO
Products Preppy-Rugby Lifestyle Apparel
Website www.rugby.com

Rugby Ralph Lauren was an American clothing brand launched in 2004 under the management of parent company Polo Ralph Lauren, the line has been retired. The brand specialised in Preppy/Rugby inspired lifestyle apparel for male and female clientele ages 16 through 25. Rugby also encompassed Rugby Food & Spirits, a small café modeled after the brand and offering dining inspired by the Rugby theme. Rugby merchandise was available at twelve stores throughout the United States, as well as one in Covent Garden in London, UK. By August, 2008 merchandise was also available online at Rugby.com.

In November 2012, it was announced that Ralph Lauren would be ending the Rugby line by February 2013. On February 5, the Rugby.com website was closed with only links to Ralph Lauren.com remaining.

Brand history and Identity[edit]

See also: Ralph Lauren
Rugby Ralph Lauren
Rugby Ralph Lauren Logo.JPG
The Rugby Logo

Rugby Ralph Lauren was a concept created by luxury lifestyle apparel designer, Ralph Lauren. The brand's first location opened at 342 Newbury Street in Boston, Massachusetts on October 23, 2004. Rugby's lower price point and edgier styling catered to a younger shopper than Lauren's other luxury clothing brands. Though the company experimented with logos, most of the clothing either carried a small embroidered rugby player, "R.L.F.C", or a skull and crossbones motif. Similarly, the brand adopted its signature colours of yellow and navy stripes on its shopping bags, tags and other promotional material.

The brand consisted of a line of rugby shirts, polos, jackets, suits, dresses, outerwear and accessories, all with a distressed or embellished flair, as well as RRL signature Rugby Football shirts that could be customized by buying patches in-store. Tying in with the brand name, the staple of the concept was the rugby shirt. Originally, these rugby shirts were created in the school colors in the college towns that the Rugby stores resided. Rugby also had a full book of patches that customers could purchase to personalize their rugby shirt in-store. Typically, there were also multiple luxury items in each line such as leather jackets and blazers.

Store locations[edit]

Rugby was available through its network of stores or on its website RUGBY.com. The brand held eleven stores and one flagship. Stock was also available in limited quantities in Ralph Lauren Outlet stores.

Store locations[edit]

All of these locations were closed by February 2013, when the brand ceased trading.

External links[edit]