Run Devil Run (Girls' Generation song)

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"Run Devil Run"
Single by Girls' Generation
from the album Run Devil Run & Girls' Generation
A-side "Mr. Taxi"
"Run Devil Run"
Released March 17, 2010 (2010-03-17) (Korea)
April 27, 2011 (Japan)
Format Digital download
Recorded January 2010
Genre Dance-pop, electropop
Length 3:21
Label S.M. Entertainment
Writer(s) Busbee, Alex James, Kalle Engström, Hong Ji-yoo (Korean version), Nakamura Kanata (Japanese version)
Producer(s) Busbee, Alex James, Kalle Engstrom
Girls' Generation Korean singles chronology
"Oh!"
(2010)
"Run Devil Run"
(2010)
"Hoot"
(2010)
Girls' Generation Japanese singles chronology
"Gee"
(2010)
"Mr. Taxi / Run Devil Run"
(2011)
"Paparazzi"
(2012)
Music video
"Run Devil Run" on YouTube

"Run Devil Run" (Story Version) on YouTube

"Run Devil Run" (Japanese Version) on YouTube

"Run Devil Run" is a Korean song by South Korean girl group Girls' Generation. It is the lead single of the repackaged version of Oh! (2010), titled Run Devil Run (2010).[1][2]

Background[edit]

"Run Devil Run" was written by American songwriters Alex James and Busbee, with Swedish songwriter Kalle Engström.[1] Executives at Universal Music Group sold the rights of the song to S.M. Entertainment, after which Korean songwriter Hong Ji-yoo was brought on to translate and rearrange the English version of the song into Korean, while American singer Kesha recorded the "guide" version of the song for the group.[citation needed] The song has been noted to use the schaffel beat, described as the rarest of rhythmical species in Japan.[3]

The song begins:

똑바로 해, 넌 정말 bad boy, 사랑보단 호기심뿐, ...
ttogbalo hae, neon jeongmal bad boy, salang-bodan hogisim-ppun, ...
Do it straight, you're really a bad boy, curiosity rather than love, ...[dubious ]

Charting[edit]

Its first number one on network television was on KBS's Music Bank, where it won over Kara's "Lupin" and 2AM's "Jalmot Haesseo" (English: "I Was Wrong").[4] Moreover, "Run Devil Run" was ranked at number one on the Gaon Singles Chart for two weeks.[5][6]

Promotions[edit]

On March 11, 2010, photos of the members were started being released online showcasing a dark concept, the so-called Black SoShi.[7]

In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for "Run Devil Run" and a few photographs. The paid version has full tracks for all the songs on the album, music videos for "Run Devil Run", "Gee", "Oh!" and "Tell Me Your Wish (Genie)", and a photo gallery.[8]

They concluded their song promotions by May 2, 2010 in SBS's Inkigayo.[citation needed]

In Japan, "Run Devil Run" was first performed on Music Station on January 28, 2011.[citation needed]

Music videos[edit]

The music video was filmed secretly in January 2010, together with their song “Oh!”. A teaser video was released on March 16, 2010.[9] The music video for "Run Devil Run" was released on March 18.[2] They also released a story version on March 31, 2010.[10]

Original video[edit]

The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.

Story version[edit]

The video continues the story of "Oh!" in which they meet the Black SoShi, their malevolent and darker selves, at the end of the video. The story video starts with rewinding the “Oh!” video to the part in which Sooyoung accidentally mishandles an American football helmet, which knocks over a cup causing it to spill a liquid on the computer. This crashes the computer, after which the "Black SoShi" escape from it. After they escaped, they began messing up and disarranging the room. Three-quarters of the way into the video, the band enter the room and meet the Black SoShi. The video ends when Yuri unplugs the computer, sending the Black SoShi back into their own dimension, after which they clean up the mess that the Black SoShi left. While doing this, Seohyun taps the computer monitor lightly, which reopens the portal to the parallel universe.

Japanese version videos[edit]

On April 8, 2011, the teaser video for a Japanese version of "Run Devil Run" was released and the full video the following day. On April 25, 2011, a dance version was released. Lisette Bustamante provided choreography for the videos.[citation needed]

The video is similar to the Korean version, except for altered dance moves and outfits. The music video begins with a blue room, after, it was changed to white, with the members dancing, in white outfits, like the Korean version, Then, changes the scenes, to a blue room what shows the girls dancing in blue outfits, the girls can be shown wearing different "Black SoShi" outfits. The first of two settings used in the music video is a white room with the members in white outfits. At the first chorus, glimpses of the second setting, a dark room with the members in fitting outfits, are shown. During the second chorus full scenes in this setting are shown.

Credits and personnel[edit]

Other versions[edit]

The song was recorded as a demo by American singer-songwriter Kesha in 2008 while in pre-production of her debut album, Animal (2010).[11][12][13] In 2011, Girls' Generation recorded a Japanese version and released it as a double A-side single paired with "Mr. Taxi".[14]

Charts[edit]

Chart Peak
position
Gaon Singles Chart[15] 1
Gaon Local Singles chart[15] 1
Gaon Monthly Singles chart[15] 1
Gaon Yearly Singles chart[15] 25

Certifications[edit]

Chart Amount
RIAJ full-length cellphone downloads[16] Gold (100,000+)

References[edit]

  1. ^ a b Yang, Ji-won (March 17, 2010). "소녀시대 후속곡 ‘런 데빌 런’ 공개 직후 음원 차트 1위 (Girls' Generation Follow-up Single "Run Devil Run" #1 on Music Charts After Release)" (in Korean). JoongAng Ilbo. Retrieved March 16, 2010. 
  2. ^ a b Baek, Ki-hye (March 17, 2010). "블랙 소시` 베일 벗은 소녀시대, 신곡 음원 공개 (Veil is Removed from "Black Girls' Generation", New Single Released)". Korea Economic Daily (in Korean). Hankyung.com. Retrieved March 16, 2010. 
  3. ^ Martin, Ian (June 30, 2011). "Every day we’re schaffeling: What Girls Generation are doing right". The Japan Times. Retrieved December 10, 2013. 
  4. ^ Kim, Kyeong-min (April 5, 2010). "소시 '런데빌런', 결방 ‘뮤뱅’서 카라 꺾고 1위 등극 (Girls' Generation's "Run Devil Run" Beats Out Kara for Belated #1 on Music Bank)" (in Korean). MyDaily. Retrieved April 5, 2010. 
  5. ^ "Gaon Digital Singles Chart" (in Korean). Gaon. March 14–20, 2010. Retrieved November 20, 2013. 
  6. ^ "Gaon Digital Singles Chart" (in Korean). Gaon. March 21–27, 2010. Retrieved November 20, 2013. 
  7. ^ "블랙 소시 태연-서현, 도도-시크 매력 물씬 (Black SNSD Taeyeon-Seohyun "Glamorous and Elegant" look)" (in Korean). Osen. March 12, 2010. Retrieved March 17, 2010. 
  8. ^ Hong, Lucia (March 30, 2010). "Girls' Generation's album released as smart phone app". Asiae.co.kr (in Korean). 아시아경제. Retrieved July 19, 2010. [dead link]
  9. ^ Lee Eon-hyeok (March 15, 2010). "소녀시대, 블랙 소시 전원 공개 "퍼포먼스 기대돼" 관심 폭발" [Girls' Generation Releases All "Black Girls' Generation" Pictures, High Expectations for "Performance"]. JoongAng Ilbo. Jcube Interactive. Retrieved March 15, 2010. 
  10. ^ Lucia Hong: Girls' Generation to release story version of "Run Devil Run" 10asia.co.kr. March 30, 2010.
  11. ^ Pini, Gary (January 11, 2011). "Girls' Generation's "Run Devil Run" is Our Music Video of the Day". Papermag. Retrieved December 7, 2013. 
  12. ^ "SNSD's "Run Devil Run" Released". Seoulbeats. March 15, 2010. Retrieved December 7, 2013. 
  13. ^ Lansky, Sam (January 12, 2012). "Fact: Ke$ha Is A Songwriting Genius". MTV Buzzworthy. Viacom International. Retrieved December 7, 2013. 
  14. ^ ""Mr. Taxi"/"Run Devil Run" by Girls' Generation". iTunes JP (in Japanese). Apple. Retrieved November 20, 2013. 
  15. ^ a b c d "Gaon Search – 소녀시대" (in Korean). Gaon. Retrieved 2011-10-16. 
  16. ^ http://www.riaj.or.jp/data/others/chart/w110620.html Retrieved on 4 July 2012.

External links[edit]

Preceded by
"Oh!" by Girls' Generation
Gaon Chart weekly number-one singles
March 20, 2010 – March 27, 2010
Succeeded by
"Love Song" (Korean: 널 붙잡을 노래) by Rain
Preceded by
"Oh!" by Girls' Generation
Gaon Chart monthly number-one monthly singles
March 2010
Succeeded by
"Chitty Chitty Bang Bang" by Lee Hyori ft. Ceejay