Rural management is the study of planning, organising, directing, and controlling of co-operatives, agribusiness and allied fields. It merges the knowledge of management studies and applying it in the rural context. Most of the courses are designed in such a way that the concepts taught in the class is applied in the real life through training in the rural areas through case-studies and interaction with the rural people .
- Sriram, M.S. "Rural Management Education in India: A Retrospect". IIM - Ahmedabad. Retrieved 2009-05-05.